A BOOK IS A CHILD’S BEST FRIEND

AjAY MAgO Om Book Shop

Hindustan Times - Brunch - - Cover Story -

When Ajay and San­jay Mago’s fa­ther, Om Prakash, started his book­store 60 years ago, it was a tra­di­tional one. There was no place to sit or have a cup of tea. Yet peo­ple spent an en­tire week­end there to talk to the owner about up­com­ing ti­tles. And even though things have changed a lot with ag­gres­sive mar­ket­ing and fund­ing of e-com­merce sites, books and book­stores are still thriv­ing.

“Dis­counted books by e-com­merce sites are mo­nop­o­lis­ing the mar­ket. This might re­sult in book­stores shut­ting. How­ever, even though or­der­ing books on­line is con­ve­nient, the whole ex­pe­ri­ence of buy­ing books is not just about get­ting the book and read­ing. You tell the sales­men what you need. You can Google it, but the per­sonal touch is miss­ing. Book read­ings, launches and in­ter­ac­tive events can’t hap­pen on­line. I’d like to meet my au­thor,” says Ajay.

This is why he gives his kids weekly pocket money to buy a book from any book­store. “And ev­ery week­end, we dis­cuss the book. Be­sides, mil­len­ni­als have more choices these days. There are so many op­tions. They have au­dio books and e-books. My kids have gone through all of them but they’ve come back to the phys­i­cal book­store. Kids aged 10 to 15 are not on Kin­dle at all,” he says.

“READ­INGS AND LAUNCHES CAN­NOT HAP­PEN ON­LINE... I LIKE TO MEET MY AU­THOR!” —AJAY MAGO

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