A BOOK IS A CHILD’S BEST FRIEND
AjAY MAgO Om Book Shop
When Ajay and Sanjay Mago’s father, Om Prakash, started his bookstore 60 years ago, it was a traditional one. There was no place to sit or have a cup of tea. Yet people spent an entire weekend there to talk to the owner about upcoming titles. And even though things have changed a lot with aggressive marketing and funding of e-commerce sites, books and bookstores are still thriving.
“Discounted books by e-commerce sites are monopolising the market. This might result in bookstores shutting. However, even though ordering books online is convenient, the whole experience of buying books is not just about getting the book and reading. You tell the salesmen what you need. You can Google it, but the personal touch is missing. Book readings, launches and interactive events can’t happen online. I’d like to meet my author,” says Ajay.
This is why he gives his kids weekly pocket money to buy a book from any bookstore. “And every weekend, we discuss the book. Besides, millennials have more choices these days. There are so many options. They have audio books and e-books. My kids have gone through all of them but they’ve come back to the physical bookstore. Kids aged 10 to 15 are not on Kindle at all,” he says.
“READINGS AND LAUNCHES CANNOT HAPPEN ONLINE... I LIKE TO MEET MY AUTHOR!” —AJAY MAGO