A BOOK IS A TREASURE THAT INCREASES WITH SHARING
ANUJ BAHRI AND RAJNI MALHOTRA
“SOCIAL MEDIA IS A STRONG INFLUENCE IN DEVELOPING TRENDS AND CURIOSITY” —RAJNI MALHOTRA
Bahrisons Booksellers E ven though Rajni Malhotra feels that there’s an imbalance between commerce and culture when it comes to books, she can give you many reasons to buy one: “First of all, the book is in your hands – you can smell, touch and hold it any time you want. Secondly, the pages can be underlined or marked if you find something interesting and want to come back to it. You can keep it on your shelf and come back to the same book. And, lastly, you can share the book with a friend or a loved one or gift it,” she adds. Bahrisons has upheld these sentiments since 1953. “You might bump into a reader in the store who has read the book and an impromptu discussion makes the whole experience rewarding!” she adds.
And what about the impact of paper books on the environment? She says: “Books are now printed on recycled paper and are environment friendly.” This is why both Anuj and Rajni have never read on an iPad or Kindle. Rajni isn’t anti-technology. She says: “Social media is a strong influence in developing trends and curiosity. If people are online and see new titles, it creates awareness. Online reviews and blogs also increase book sales.”