A BOOK IS A TREA­SURE THAT IN­CREASES WITH SHAR­ING

ANUJ BAHRI AND RA­JNI MAL­HO­TRA

Hindustan Times - Brunch - - Cover Story -

“SO­CIAL ME­DIA IS A STRONG IN­FLU­ENCE IN DE­VEL­OP­ING TRENDS AND CU­RIOS­ITY” —RA­JNI MAL­HO­TRA

Bahrisons Book­sell­ers E ven though Ra­jni Mal­ho­tra feels that there’s an im­bal­ance be­tween com­merce and cul­ture when it comes to books, she can give you many rea­sons to buy one: “First of all, the book is in your hands – you can smell, touch and hold it any time you want. Se­condly, the pages can be un­der­lined or marked if you find some­thing in­ter­est­ing and want to come back to it. You can keep it on your shelf and come back to the same book. And, lastly, you can share the book with a friend or a loved one or gift it,” she adds. Bahrisons has up­held these sen­ti­ments since 1953. “You might bump into a reader in the store who has read the book and an im­promptu dis­cus­sion makes the whole ex­pe­ri­ence re­ward­ing!” she adds.

And what about the im­pact of pa­per books on the en­vi­ron­ment? She says: “Books are now printed on re­cy­cled pa­per and are en­vi­ron­ment friendly.” This is why both Anuj and Ra­jni have never read on an iPad or Kin­dle. Ra­jni isn’t anti-tech­nol­ogy. She says: “So­cial me­dia is a strong in­flu­ence in de­vel­op­ing trends and cu­rios­ity. If peo­ple are on­line and see new ti­tles, it cre­ates aware­ness. On­line re­views and blogs also in­crease book sales.”

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