STAR POWER SETS CAM­PUS ON FIRE

Celebri­ties and col­lege crowds feed off each other’s en­ergy, as films are pro­moted and events get a dash of glit­ter

Hindustan Times (Chandigarh) - City - - City - Nikita Sax­ena nikita.sax­ena@hin­dus­tan­times.com

There’s noth­ing that spells S-T-A-R more than the sight of thou­sands of su­per-ex­cited faces, the thun­der­ous sound of cheers, the arms wav­ing in the air. That’s the sight that greets celebri­ties when­ever they come to a col­lege cam­pus.

In ear­lier years, celeb vis­its to the cam­pus were lim­ited to cul­tural fests. Now it’s a reg­u­lar oc­cur­rence for ei­ther a col­lege to in­vite fa­mous names to events, or for the fa­mous names to pro­mote their work on the cam­pus.

“Invit­ing em­i­nent per­son­al­i­ties to an event makes all the dif­fer­ence,” says Bhara­tendu Verma, pres­i­dent of the Shri Ram Col­lege of Com­merce stu­dents’ union. “Their pres­ence cre­ates a lot of ex­cite­ment.” A col­lege that hosts a ma­jor celeb gets an ex­tra shine on its rep­u­ta­tion, adds Verma.

In re­cent times, ac­tors Ak­shay Ku­mar and Govinda vis­ited Amity Uni­ver­sity and SRCC, re­spec­tively, to pro­mote their films; singer Kanika Kapoor came to Lady Shri Ram Col­lege for Women to launch a cos­metic prod­uct; and di­rec­tor Anurag Kashyap made an ap­pear­ance at Hindu Col­lege to launch an app.

While pri­vate uni­ver­si­ties like Amity ask for in-film brand­ing, state uni­ver­si­ties of­ten pay or de­mand noth­ing.

Dr Rama, Prin­ci­pal of Hans Raj Col­lege, says, “It’s not as if DU col­leges have the funds to pay celebri­ties. And when they get to in­ter­act with thou­sands of stu­dents, there’s noth­ing else the stars ask for.”

SRCC Prin­ci­pal Rajendra Prasad Rustagi also says, “Who’d want to pass up the chance to in­ter­act with so many stu­dents of an in­sti­tute as pres­ti­gious as DU?”

Sukhwinder Singh, who per­formed at In­draprastha Uni­ver­sity, says that col­lege stu­dents have a dif­fer­ent charm as an au­di­ence. “At other shows, we have to be a lit­tle mel­low, but at col­lege per­for­mances, we can rock it out,” he says. “So we may charge half, or noth­ing — the crowd’s en­ergy is worth it.”

PHOTO: THEO WARGO/GETTY IM­AGES/AFP

Ak­shay Ku­mar (above) pro­motes his film at Amity Uni­ver­sity, and Hol­ly­wood star Ash­ley Judd (this photo) will come to In­draprastha Uni­ver­sity for a talk on Feb 17

PHOTO: SHIVAM SAX­ENA/HT

PHOTO: AMAL KS/HT

Ac­tor Govinda at SRCC, where he pub­li­cised his new film

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.