Shilpa goes digital for new health venture
Actors often let their fans in on their fitness regimen through health-centric books, work out DVDs and the like. One such B-Town personality known for her dedication to fitness is Shilpa Shetty Kundra (right). The actor released a yoga DVD in 2015, and now has plans to share her fitness tips with a broader audience.
Shilpa will soon launch a new health and wellness venture that will have videos, tutorials, recipes and tips for a healthier lifestyle. The content will be available only on digital platforms. Speaking about turning to the Internet for her new venture, the actor says, “I thought of going digital with my series, as the Internet is very accessible and digital is the easiest medium to use now. Improving health would be easy with access to the right information. This will be one platform with information on a combination of elements such as strength training, yoga, and food and nutrition.”
A source says that in addition to a website, the initiative will have presence on a YouTube channel as well as a Facebook page. It aims to cover various aspects of health and wellness, and will feature fitness tips, healthy food recipes, pain management tips, Yoga asanas, weight loss programmes, etc.
Also, the actor will be seen cooking healthy recipes herself, and performing yoga as well as strength training exercises in the videos.