BIEBER’S IN­DIA TOUR SETS NEW RECORD

It will be the most ex­pen­sive tour by an artist or pro­moter in the In­dian sub-con­ti­nent

Hindustan Times (Chandigarh) - City - - Entertainment -

PURPOSE IS BIEBER’S FIRST ALBUM IN TWO YEARS. ITS SIN­GLE, WHAT DO YOU MEAN?, SOLD MORE THAN 6,40,000 COPIES IN LESS THAN A WEEK

It’s Justin Bieber’s con­cert, so no points for guess­ing that it would be big. But looks like the Canadian pop sen­sa­tion’s In­dia ‘Purpose’ Tour (in Mum­bai) is set to be­come the first live event in In­dia to have an in­vest­ment of $4 mil­lion (`26.7 crore ap­prox­i­mately).

Break­ing all records, it will be the most ex­pen­sive tour in the In­dian sub con­ti­nent. The ex­pected foot­fall will be be­tween 1 to 1.5 lakh — an at­ten­dance that wasn’t even seen at con­certs by the likes of Cold­play, Bryan Adams and Akon. Tick­ets (priced `4,000 up­wards) will go live on Fe­bru­ary 22. Pre-reg­is­ter­a­tion for it be­gan on Feb 15.

The Ma­ha­rash­tra Tourism Board will sup­port the tour, which may in­crease tourism by 10%, while busi­ness for the lo­cals (trans­port ven­dors and ho­tel as­so­ci­a­tions) will see a rise by 30% dur­ing May, the tour month.

Ar­jun Jain of the event man­age­ment team pro­mot­ing the tour, says, “This is by far the big­gest tick­eted con­cert to be hosted in the In­dian sub­con­ti­nent. The aim is that all ticket hold­ers and fans have a seam­less ex­pe­ri­ence be­fore, dur­ing and after the con­cert. Hence, the or­gan­is­ers are cap­ping the show well in ad­vance. Prepa­ra­tions will be­gin two months in ad­vance.”

The Purpose World Tour has al­ready mes­merised fans and crit­ics alike across the US, Canada and Ja­pan last year and will tour through­out Europe be­fore land­ing in Aus­tralia and New Zealand this year. With more than 100 huge shows on the tour and close to a mil­lion ticket sales glob­ally, Bieber is at the top of his game with this tour.

Purpose is the Gram­my­win­ning artist’s first album in two years. He holds a Guin­ness world record in his name for be­ing the first singer to have seven songs from a de­but album to fea­ture on the Bill­board Hot 100. Bieber also holds the record for the high­est Twit­ter fol­low­ers (91.7mil­lion) for a male user, and the high­est num­ber of YouTube sub­scribers for a male singer. He was the first artist to reach 10 bil­lion views on YouTube, in 2016.

PHOTO:MARIO ANZUONI/REUTERS

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