WANT TO DO CON­TENT-DRIVEN CIN­EMA

Ir­rfan feels the sen­si­bil­ity of the In­dian au­di­ence is chang­ing and Bol­ly­wood should cater to it

Hindustan Times (Chandigarh) - City - - FRONT PAGE -

Ac­tor Ir­rfan says his in­volve­ment with films that aren’t out-and-out com­mer­cial is a con­scious de­ci­sion be­cause he feels that the Hindi film au­di­ence has evolved. “Con­tent-driven cin­ema has been go­ing on for some years now. It was started by the au­di­ence,” says Ir­rfan.

“The foot­fall in cin­e­mas for main­stream Hindi movies is fall­ing. The au­di­ence is show­ing more in­ter­est in watch­ing Hol­ly­wood or In­dian re­gional cin­ema. And these films are do­ing bet­ter busi­ness be­cause au­di­ences are able to re­late to them, and are en­ter­tained by them,” says the ac­tor. Ir­rfan feels that au­di­ence can no more re­late to generic cin­ema of Bol­ly­wood. He says, “Hindi cin­ema was so generic till now that it lacked the re­lata­bil­ity. The au­di­ence started to ask a sim­ple ques­tion, ‘If Hol­ly­wood and re­gional cin­ema can do it, why can’t Bol­ly­wood come up with films which we can re­late to?’” To il­lus­trate the shift in the au­di­ence’s choice, the ac­tor re­ferred to ac­tor Ra­jkum­mar Rao’s movies. “Ra­jkum­mar’s two movies did so well with­out any ex­pec­ta­tions. It is be­cause the au­di­ence has evolved,” he

The foot­fall in cin­e­mas for main­stream Hindi movies is fall­ing. The au­di­ence is show­ing more in­ter­est in watch­ing Hol­ly­wood films IR­RFAN, AC­TOR

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