IS BOLLYWOOD UNAFFECTED BY BOX OFFICE?
With producers revealing the price at which they sell music and satellite rights of films, it looks like a film recovers its costs even before release
Gone are the days when box office collections decided the fate of the producer and a director. With films such as Baadshaho and Haseena Parkar selling their digital, satellite and musical rights at a high price, the cost of making the film is already recovered, even before the film’s first weekend collection comes in.
Producer Bhushan Kumar, who made Baadshaho, however says that the box office revenue decides how much the television rights of the film will sell for. “Box office revenue is very important. Even if you are getting a good price for the satellite rights from a channel, it will be affected if you don’t get a good reaction from the box office. If it does badly there, it doesn’t do well on television either,” he says.
However, there may be exceptions to this rule, says Bhushan. “My film Sanam Re did a respectable business at the box office but on satellite it got phenomenal TRPs but that is not for all the films. On television, films that are high on music do very well.”
Actor Shraddha Kapoor’s recent release Haseena Parkar, which was made at a budget of `15.7 crore reportedly earned `11.7 crore from the rights and `6.1 crore at the box office, taking the total figure to `17 crore. Even actor Salman Khan’s film Tubelight, which was made at a budget of `100 crore sold its All-India rights at `132 crore and the music and satellite rights were sold for `80 crores. Although Shankar’s 2.0, starring Akshay Kumar and Rajinikanth, has not released yet, sources tell us that the film, made on a budget of `350 crore, has already earned `250 crore by selling the territorial and overseas rights.
Trade analyst Atul Mohan says, “The satellite rights have always been sold at a high price. It’s just that now producers have become more open about sharing the numbers, so the financial image of a film has improved.”
However, a source close to a big production house says, “These satellite companies and channels are mostly part of the production house or is a sister concern. So whatever numbers are officially shared, are usually inflated.”
Clockwise: Haseena Parkar (inset), Baadshaho (above) and Tubelight (below) have sold their satellite rights for big prices BUDGET: `80 CRORE RIGHTS SOLD: `85 CRORE BAADSHAHO
BUDGET: `15.7 CRORE RIGHTS SOLD: `11.7 CRORE
BUDGET: `100 CRORE RIGHTS SOLD: `212 CR TUBELIGHT
My film Sanam Re did a respectable business at the box office but on satellite it got phenomenal TRPs BHUSHAN KUMAR, PRODUCER
Box Office numbers shows that the audience has accepted the film. That is very important AANAND L RAI, FILMMAKER