IS BOL­LY­WOOD UNAF­FECTED BY BOX OF­FICE?

With pro­duc­ers re­veal­ing the price at which they sell mu­sic and satel­lite rights of films, it looks like a film re­cov­ers its costs even be­fore re­lease

Hindustan Times (Chandigarh) - City - - TIME OUT - Yashika Mathur yashika.mathur@htlive.com

Gone are the days when box of­fice col­lec­tions de­cided the fate of the pro­ducer and a di­rec­tor. With films such as Baad­shaho and Haseena Parkar sell­ing their dig­i­tal, satel­lite and mu­si­cal rights at a high price, the cost of mak­ing the film is al­ready re­cov­ered, even be­fore the film’s first week­end col­lec­tion comes in.

Pro­ducer Bhushan Ku­mar, who made Baad­shaho, how­ever says that the box of­fice rev­enue de­cides how much the tele­vi­sion rights of the film will sell for. “Box of­fice rev­enue is very im­por­tant. Even if you are get­ting a good price for the satel­lite rights from a chan­nel, it will be af­fected if you don’t get a good re­ac­tion from the box of­fice. If it does badly there, it doesn’t do well on tele­vi­sion ei­ther,” he says.

How­ever, there may be ex­cep­tions to this rule, says Bhushan. “My film Sanam Re did a re­spectable busi­ness at the box of­fice but on satel­lite it got phe­nom­e­nal TRPs but that is not for all the films. On tele­vi­sion, films that are high on mu­sic do very well.”

Ac­tor Shraddha Kapoor’s re­cent re­lease Haseena Parkar, which was made at a bud­get of `15.7 crore re­port­edly earned `11.7 crore from the rights and `6.1 crore at the box of­fice, tak­ing the to­tal fig­ure to `17 crore. Even ac­tor Sal­man Khan’s film Tube­light, which was made at a bud­get of `100 crore sold its All-In­dia rights at `132 crore and the mu­sic and satel­lite rights were sold for `80 crores. Although Shankar’s 2.0, star­ring Ak­shay Ku­mar and Ra­jinikanth, has not re­leased yet, sources tell us that the film, made on a bud­get of `350 crore, has al­ready earned `250 crore by sell­ing the ter­ri­to­rial and over­seas rights.

Trade an­a­lyst Atul Mo­han says, “The satel­lite rights have al­ways been sold at a high price. It’s just that now pro­duc­ers have be­come more open about shar­ing the num­bers, so the fi­nan­cial im­age of a film has im­proved.”

How­ever, a source close to a big pro­duc­tion house says, “Th­ese satel­lite com­pa­nies and chan­nels are mostly part of the pro­duc­tion house or is a sis­ter con­cern. So what­ever num­bers are of­fi­cially shared, are usu­ally in­flated.”

Clockwise: Haseena Parkar (in­set), Baad­shaho (above) and Tube­light (be­low) have sold their satel­lite rights for big prices BUD­GET: `80 CRORE RIGHTS SOLD: `85 CRORE BAAD­SHAHO

HASEENA PARKAR

BUD­GET: `15.7 CRORE RIGHTS SOLD: `11.7 CRORE

BUD­GET: `100 CRORE RIGHTS SOLD: `212 CR TUBE­LIGHT

My film Sanam Re did a re­spectable busi­ness at the box of­fice but on satel­lite it got phe­nom­e­nal TRPs BHUSHAN KU­MAR, PRO­DUCER

Box Of­fice num­bers shows that the au­di­ence has ac­cepted the film. That is very im­por­tant AANAND L RAI, FILM­MAKER

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