Redefining mainstream fashion
Kartik Aaryan raises the bar for fashion as the first brand ambassador of the denim label MUFTI, which has earned a reputation as one of the leading names in men’s casual wear
Style with substance is a rare combination and if you are thinking of stepping out in style this season, we have a fix for you. MUFTI is surely a brand that will take you by surprise with its latest autumn-winter collection. What is more? The brand recently found its firstever brand ambassador in current heartthrob Kartik Aryan.
Known as one of the largest Indian denim brands, MUFTI unveiled its Autumn Winter ’18 Collection at a one-of-akind fashion show held recently. The evening witnessed designs which were eclectic and had the power of taking the world of fashion by storm.
With the fashion show, MUFTI – celebrated the milestone of completing 20 years in the industry.
Models walked on the ramp showcasing the spectacular range of ensembles from the brand that signified exceptional designs, innovation, high-quality fabrics and above all – comfort of being yourself.
The collection, which included 40 ensembles, saw a variety of hip, checked and printed shirts, suave leather jackets, and fashionable jeans.
The collection also marked the return of washed and smashed denim with a very grungy and chic attitude, a utilitarian influenced look from camouflage prints to aviator and bomber jackets, super cozy hoodies and sweaters inspired from Athleisure with sporty aesthetics. MUFTI displayed it all at the show. The collection also included blazers with a dandy look and flora fauna-inspired prints to add romance.
The highpoint of the event was the announcement of actor Kartik Aryan walking the ramp as the first-ever brand ambassador for MUFTI. Kartik’s stunning ensemble comprised a stylish blue leather jacket, paired with an exquisite pair of white jeans and a trendy white hoodie. Speaking about the grand success of the fashion show, Kamal Khushlani, founder and managing director, MUFTI said, “We are elated to have commemorated 20 years of MUFTI with a bang. The marquee fashion show and on-boarding Kartik as our first brand ambassador was the perfect way to celebrate this glorious occasion. We strongly believe in providing an alternative dressing solution that doesn’t conform to the norm.”
“Our Autumn Winter ’18 Collection is trendy, comfortable and enables our customers to stand out from the crowd. It is heartening to see the overwhelming response the collection has received. We are confident that our unparalleled design and creativity will enable us to continue delivering breakthrough fashion trends,” Khushlani added.
The evening also witnessed a high-octane after-party, attended by the crème-de-lacrème of the fashion world.