Redefin­ing main­stream fash­ion

Kar­tik Aaryan raises the bar for fash­ion as the first brand am­bas­sador of the denim la­bel MUFTI, which has earned a rep­u­ta­tion as one of the lead­ing names in men’s ca­sual wear

Hindustan Times (Chandigarh) - City - - ENTERTAINMENT -

Style with sub­stance is a rare com­bi­na­tion and if you are think­ing of step­ping out in style this sea­son, we have a fix for you. MUFTI is surely a brand that will take you by sur­prise with its lat­est au­tumn-win­ter col­lec­tion. What is more? The brand re­cently found its firstever brand am­bas­sador in cur­rent heart­throb Kar­tik Aryan.

Known as one of the largest In­dian denim brands, MUFTI un­veiled its Au­tumn Win­ter ’18 Col­lec­tion at a one-of-akind fash­ion show held re­cently. The evening wit­nessed de­signs which were eclec­tic and had the power of tak­ing the world of fash­ion by storm.

With the fash­ion show, MUFTI – cel­e­brated the mile­stone of com­plet­ing 20 years in the in­dus­try.

Mod­els walked on the ramp show­cas­ing the spec­tac­u­lar range of en­sem­bles from the brand that sig­ni­fied ex­cep­tional de­signs, in­no­va­tion, high-qual­ity fab­rics and above all – com­fort of be­ing your­self.

The col­lec­tion, which in­cluded 40 en­sem­bles, saw a va­ri­ety of hip, checked and printed shirts, suave leather jack­ets, and fash­ion­able jeans.

The col­lec­tion also marked the re­turn of washed and smashed denim with a very grungy and chic at­ti­tude, a util­i­tar­ian in­flu­enced look from cam­ou­flage prints to avi­a­tor and bomber jack­ets, su­per cozy hood­ies and sweaters in­spired from Ath­leisure with sporty aes­thet­ics. MUFTI dis­played it all at the show. The col­lec­tion also in­cluded blazers with a dandy look and flora fauna-in­spired prints to add ro­mance.

The high­point of the event was the an­nounce­ment of ac­tor Kar­tik Aryan walk­ing the ramp as the first-ever brand am­bas­sador for MUFTI. Kar­tik’s stun­ning en­sem­ble com­prised a stylish blue leather jacket, paired with an ex­quis­ite pair of white jeans and a trendy white hoodie. Speak­ing about the grand suc­cess of the fash­ion show, Ka­mal Khush­lani, founder and man­ag­ing di­rec­tor, MUFTI said, “We are elated to have com­mem­o­rated 20 years of MUFTI with a bang. The mar­quee fash­ion show and on-board­ing Kar­tik as our first brand am­bas­sador was the per­fect way to cel­e­brate this glo­ri­ous oc­ca­sion. We strongly be­lieve in pro­vid­ing an al­ter­na­tive dress­ing so­lu­tion that doesn’t con­form to the norm.”

“Our Au­tumn Win­ter ’18 Col­lec­tion is trendy, com­fort­able and en­ables our cus­tomers to stand out from the crowd. It is heart­en­ing to see the over­whelm­ing re­sponse the col­lec­tion has re­ceived. We are con­fi­dent that our un­par­al­leled de­sign and cre­ativ­ity will en­able us to con­tinue de­liv­er­ing break­through fash­ion trends,” Khush­lani added.

The evening also wit­nessed a high-oc­tane after-party, at­tended by the crème-de-lacrème of the fash­ion world.


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