Make art go with smart
Creative industries like theatre and performing arts are today heavily dependent on government and international funding – which is also drying up.
The smart cities mission can provide a significant opportunity for promotion of the arts in India, says an Ernst and Young-FICCI report titled Creative arts in India. Launched recently, the report said creative clusters in smart cities, which are unique to the character, resources and the local community can serve as a focal point to brand a city’s unique cultural identity and embrace its historic significance.
Such cities could present opportunities to showcase artists, establish an authentic ‘sense of community’, enrich a destination through cultural expression and attract tourists (and residents). New hubs could be set up to promote and market the creative work, the report suggested.