Make art go with smart

Hindustan Times (Chandigarh) - Estates - - ESTATES - HT Es­tates Cor­re­spon­dent ht­es­tates@hin­dus­tan­

Cre­ative in­dus­tries like the­atre and per­form­ing arts are to­day heav­ily de­pen­dent on govern­ment and in­ter­na­tional fund­ing – which is also dry­ing up.

The smart cities mis­sion can pro­vide a sig­nif­i­cant op­por­tu­nity for pro­mo­tion of the arts in In­dia, says an Ernst and Young-FICCI re­port ti­tled Cre­ative arts in In­dia. Launched re­cently, the re­port said cre­ative clus­ters in smart cities, which are unique to the char­ac­ter, re­sources and the lo­cal com­mu­nity can serve as a fo­cal point to brand a city’s unique cul­tural iden­tity and em­brace its his­toric sig­nif­i­cance.

Such cities could present op­por­tu­ni­ties to show­case artists, es­tab­lish an authentic ‘sense of com­mu­nity’, en­rich a des­ti­na­tion through cul­tural ex­pres­sion and at­tract tourists (and res­i­dents). New hubs could be set up to pro­mote and mar­ket the cre­ative work, the re­port sug­gested.

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