Man­ag­ing biz: Hous­ing.com Launches Hous­ing Part­ner

Hindustan Times (Chandigarh) - Estates - - FRONT PAGE - HT Cor­re­spon­dent letters@hin­dus­tan­times.com n

NEWDELHI: Hous­ing.com, part of Elara Tech­nolo­gies Pte Ltd which also owns PropTiger.com and Makaan.com has launched ‘Hous­ing Part­ner’– a uni­fied plat­form for real es­tate devel­op­ers and part­ners to man­age their busi­ness. The lat­est tech­nol­o­gy­pow­ered prod­uct from Hous­ing.com is aligned with its ob­jec­tive of be­com­ing a pre­ferred dig­i­tal plat­form for all stake­hold­ers within the real es­tate ecosys­tem.

‘Hous­ing Part­ner’ is a web­based dash­board that will help prop­erty sell­ers (devel­op­ers and part­ners) to mon­i­tor and man­age leads in an ef­fec­tive man­ner, all within a sin­gle and con­ve­nient in­ter­face. Throught his, cus­tomers would be able to en­hance pro­duc­tiv­ity by be­ing able to view leads, pur­chase qual­i­fied leads and ac­cord­ingly cus­tomise their of­fer­ings. The plat­form will also al­low cus­tomers to re­port ir­rel­e­vant leads thus re­duc­ing the wastage in terms of time, ef­forts and money; re­sult­ing in in­creased prof­itabil­ity. ‘Hous­ing Part­ner’ will also al­low devel­op­ers and part­ners to view and edit their list­ings ,thus im­prov­ing the turn­around time to close deals.

Speak­ing about the launch of ‘Hous­ing Part­ner’, Mani Ran­gara­jan, chief busi­ness of­fi­cer, plat­form busi­ness unit, PropTiger.com, Hous­ing.co­mandMakaan.com said, “Tech­nol­ogy has al­ways been in the DNA of all prod­uct­sof­fered­byHous­ing.com and with ‘Hous­ing Part­ner’, we have once again re­de­fined the role of tech­nol­ogy with in the real es­tate in­dus­try. En­gag­ing with devel­op­ers and bro­kers to help im­prove their busi­ness would even­tu­ally ben­e­fit ev­ery­one. ‘Hous­ing Part­ner’ has beend evel­oped in line with the group’s ob­jec­tive of be­com­ing the coun­try’s pre­ferred on­line-to-off­line dig­i­tal real es­tate ser­vices plat­form.”

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