What has been the im­pact of the rise of su­per­mar­kets on busi­ness?

On­go­ing con­sol­i­da­tions in food and gro­cery busi­ness gives out sig­nals of con­ver­gence in on­line and off­line re­tail

Hindustan Times (Chandigarh) - Estates - - FRONT PAGE - Pankaj Ren­jhen ht­es­tates@hin­dus­tan­times.com

The re­cent ac­qui­si­tion of the Hyper­city brand by Kishore Biyani’s Fu­ture Group is one of the many in­stances high­light­ing a key on­go­ing trend in the re­tail in­dus­try - cross-cat­e­gory con­sol­i­da­tion.

Re­tail­ers are in­creas­ingly ex­it­ing busi­nesses that drag down their prof­its and fo­cus­ing on strength­en­ing their core busi­nesses to in­crease their mar­ket share and cre­ate value for their share­hold­ers.

Ear­lier this year, on­line re­tail gi­ant Alibaba picked up stakes in Chi­nese su­per­mar­ket chains Hema and Bailan. Ama­zon bought out gro­cery chain Whole Foods for a whop­ping $13.7 bil­lion.Last year, the world’s largest brick-and-mor­tar su­per­mar­ket chain Wal­mart bought out US-based e-com­merce com­pany Jet.com for $3.3 bil­lion

In In­dia, Fu­ture Group ac­quired Hyper­city for $107 mil­lion and ef­fec­tively added around 1.4 mil­lion square feet of re­tail space to their ex­ist­ing 13.8 mil­lion square feet. So, why are su­per­mar­kets out shop­ping?


Fu­ture Group al­ready has pres­ence in 221 cities af­ter a se­ries of ac­qui­si­tions over the past cou­ple of years. Last year, it ac­quired 124 re­tail stores of Her­itage Fresh in Hy­der­abad, Ben­galuru and Chen­nai.

It also ac­quired re­tail group chain Sangam Direct, Easy Day and Nil­giris, sig­nif­i­cantly ramp­ing up its pres­ence in South In­dia. The merger with Bharti Re­tail and ac­qui­si­tion of Big Ap­ple ef­fec­tively added 250 stores to its port­fo­lio in the North.

This ap­proach has not only boosted Fu­ture Group’s or­ganic growth in terms of ge­og­ra­phy but also in terms of for­mats. The group now op­er­ates across all for­mats - from 1000 sq. ft. feet mi­cro-stores to 50,000 sq.ft. hy­per­mar­kets.


Fu­ture Group’s strat­egy has slowly evolved from a pure play re­tail model to a FMCG model. Con­sol­i­da­tion in the gro­cery space will fur­ther help them push their own prod­ucts over pri­vate la­bel consumer prod­ucts.

The re­cent ac­qui­si­tion of Hyper­city is Biyani’s at­tempt at con­sol­i­da­tion in the fash­ion and food cat­e­gory. While most peers tried to go the FMCG way by out­sourc­ing food pro­cess­ing and man­u­fac­tur­ing to smaller firms, Fu­ture Group in fact out­smarted them all with the cre­ation of Food Parks.


The on­go­ing con­sol­i­da­tions in the food and gro­cery busi­ness gives out strong sig­nals of con­ver­gence in on­line and off­line re­tail, as re­tail mar­gins shrink for com­pa­nies fol­low­ing both busi­ness mod­els.

In­dia’s off­line re­tail­ers such as Tata Group’s Trent Ltd and Go­drej Group’s Na­ture’s Bas­ket have ac­quired small on­line app­based re­tail­ers to set up their on­line sales op­er­a­tions.

Though Fu­ture Group has steered clear of the on­line mar­ket for a while now, most of its com­peti­tors have gone ahead to bite the bul­let of omni-chan­nel re­tail­ing.


In­dia is the world’s second-largest pro­ducer of fruits and veg­eta­bles and sixth-largest food and gro­cery mar­ket glob­ally, with the re­tail sec­tor con­tribut­ing 70% of the sales.

Food has also been one of the largest seg­ments in In­dia’s re­tail sec­tor and is, ac­cord­ing to the Union Min­is­ter for Food Pro­cess­ing In­dus­tries, ex­pected to reach $895 bil­lion by 2020.

In 2016, the mar­ket size of the food and gro­cery sec­tor was 30,25,218 crores (or $472.7 bil­lion), with the or­ga­nized share ac­count­ing for 2.4%.

The In­dian food and gro­cery seg­ment is at­tract­ing in­vest­ments from lead­ing global play­ers keen on op­por­tu­ni­ties in global-stan­dard food ser­vices and re­tail tech­nol­ogy.

By 2020, the mar­ket is ex­pected to reach the size 52,91,125 crores (or $826.7 bil­lion) and is grow­ing at 15% per an­num (Source: In­dia Re­tail Re­port 2017-18, Im­ages Group) FU­TURE READINESS There have been talks of Ama­zon launch­ing a pri­vate gro­cery la­bel in In­dia, and its in­ten­tion of mak­ing its na­tion­wide de­but in on­line food re­tail­ing soon. Fu­ture Group is ready­ing it­self for bat­tle by build­ing an ex­ten­sive net­work of off­line re­tail, cov­er­ing the en­tire spec­trum from small for­mats to hy­per­mar­kets.

As a re­sult of the re­tail sec­tor’s glob­al­iza­tion, In­dian re­tail­ers are fac­ing es­ca­lat­ing chal­lenges from for­eign re­tail­ers in pro­vid­ing a com­plete re­tail ex­pe­ri­ence.

To cater to evolv­ing cus­tomer ex­pec­ta­tion, re­tail­ers are adopt­ing multi-chan­nel re­tail­ing and are re-strate­giz­ing their net­works to stay com­pet­i­tive.


Fu­ture Group ac­quired Hyper­city for $107 mil­lion and added around 1.4 mil­lion sq ft re­tail space.

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