The at­tributes of the best real es­tate bro­kers

Hindustan Times (Chandigarh) - Estates - - HT ESTATES - Sukhdeep Au­rora ht­es­tates@hin­dus­tan­ The au­thor is chief peo­ple of­fi­cer, ANAROCK Prop­erty Con­sul­tants

As an in­dus­try in the midst of ma­jor ch urn, In­dian real es­tate is now headed to­wards yet an­other cross­road. The pre­vi­ous cross­road–the in­dus­try shake up ini­ti­ated by the roll out of RERA – ne­ces­si­tated changes in busi­ness mod­els and tra­di­tional cash flows of de­vel­op­ers. This one will de­mand newer skill sets and be all about set­ting tech-savvy, eru­dite, pro­fes­sional bro­kers head and shoul­ders above the kind that has dom­i­nated the in­dus­try so far.

In terms of ca­reer growth, the sky will be the limit for a new breed of bro­kers who have taken a con­scious call to evolve; to up-skill or per­ish will be two choices left to those who have not.

Tech­nol­ogy con­tin­ues to dis­rupt a sec­tor that is al­ready en route to achiev­ing un­prece­dented trans­parency lev­els on the back of the lat­est pol­icy changes, and the In­dian real es­tate sec­tor is also gain­ing greater global ex­po­sure. More than ever be­fore, for­eign in­vestors are fo­cus­ing on the coun­try’ s hous­ing in­dus­try, along with NRIs who have been ex­posed to in­ter­na­tional stan­dards of do­ing busi­ness. These new dy­nam­ics make it im­per­a­tive for as­pir­ing and ex­ist­ing res­i­den­tial real es­tate bro­kers to op­er­ate with far greater pro­fes­sion­al­ism, pol­ish and tech­no­log­i­cal skills than were re­quired be­fore.

When it comes to be­com­ing em­ploy able in the top-ranked res- iden­tial con­sul­tan­cies in In­dia to­day, as­pir­ing prop­erty agents must go be­yond be­ing just smartly dressed - they must also dis­play bet­ter‘ soft skills ’, be tech-friendly, and able and will­ing to ab­sorb and project a global code of deal­ing with cus­tomers. In­di­vid­u­als who dis­play these com­pe­ten­cies clearly stand the high­est chance of get­ting hired by top­notch prop­erty con­sul­tan­cies firms to­day.

Cog­nizant of the fact that some of the re­quired skills must also be im­parted on the ground, the best prop­erty con­sul­tan­cies in­vest in train­ing their em­ploy­ees by of­fer­ing in-house‘ fin­ish­ing’ cour­ses. These cour­ses are also use­ful in iden­ti­fy­ing high-po­ten­tial can­di­dates for lead­er­ship po­si­tions. Mean­while, ex­ist­ing em­ploy­ees maybe en­cour­aged to take up rel­e­vant cour­ses at real es­tate ac­cred­i­ta­tion bod­ies like RICS.

A new breed of prop­erty bro­kers Gone are the days when just any­one with a fire in their belly could call them­selves a real es­tate bro­ker. As the in­dus­try makes rapid st rides for­ward in be­com­ing more reg­u­lated, it is now manda­tory for bro­kers to ei­ther have a li­cense to op­er­ate in the in­dus­try or bow out. How­ever, a li­cense alone does not make a good bro­ker. Home buy­ers and in­vestors in In­dian real es­tate now ex­pect much more than just ba­sics ervi- ces from bro­kers to­day.

Pro­fes­sion­al­ism and in­tegrity are the min­i­mum re­quire­ment of the best prop­erty bro­kers to­day. In­tegrity, both as a per­sonal qual­ity and a core value of the firm a per­son rep­re­sents, means un­com­pro­mis­ing trans­parency and scrupu­lous hon­esty. A bro­ker of in­tegrity will not in­flate prices for any rea­son, and in fact high­light op­por­tu­ni­ties for ne­go­ti­at­ing lower prices where they ex­ist. Such a bro­ker will present a client with a full spread of op­tions, of­fer com­plete in­for­ma­tion on ev­ery op­tion and on all as­pect sofa trans­ac­tion, and keep the client as the first and over­ween­ing pri­or­ity

In­tegrity apart, ad­e­quate soft skills can also no longer be dis­pensed with. The In­dian stereo­type prop­erty agent - crass, hec­tor­ing, jug­gling mul­ti­ple phones while com­mu­ni­cat­ing in lo­cally-flavoured ‘Hinglish’ and giv­ing the cus­tomer ma­nip­u­lated facts or out­right lies - is a di­nosaur in to­day’s mar­ket en­vi­ron­ment. A high de­gree of soft skills - which, by def­i­ni­tion, are per­sonal at­tributes en­abling a per­son to in­ter­act ef­fec­tively and har­mo­niously with oth­ers - are what de­fine to­day’ s most suc­cess­ful prop­erty bro­kers. What do these soft skills ac­tu­ally in­volve? These in­clude a good dress sense, good com­mand over lan­guage (both spo­ken and writ­ten), the abil­ity to give clients un­di­vided at­ten­tion, pa­tience while pre­sent­ing all the avail­able op­tions cor­re­spond­ing to the client’s ex­act re­quire­ments, ad­vanced ne­go­ti­a­tion skills and tech-savvi­ness as a dif­fer­en­tia­tor.

With the fast-evolv­ing ex­pec­ta­tions of home buy­ers and in­vestors, it has be­come nec­es­sary for bro­kers evolve in tan­dem into high-grade pro­fes­sion­als who are up to speed on mat­ters of per­sonal pre­sen­ta­tion, tech­nol­ogy and in­dus­try trends. The mar­ket forces that de­fine In­dian real es­tate to­day will def­i­nitely also de­fine the ca­reer path of such bro­kers rise in the com­ing years - andthe coun­try’ s top-rated prop­erty con­sul­tan­cies will goal lout to hire and re­tain them.


A bro­ker of in­tegrity will not in­flate prices for any rea­son

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