Home Ut­sav fes­ti­val launched by CBRE

AS PER RE­SEARCH CON­DUCTED BY CBRE, OVER 51% OF HOME­BUY­ERS’ PUR­CHASE DE­CI­SIONS ARE IN­FLU­ENCED BY IN­FOR­MA­TION AVAIL­ABLE ON­LINE

Hindustan Times (Chandigarh) - Estates - - FRONT PAGE - HT Cor­re­spon­dent n ht­es­tates@hin­dus­tan­times.com

NEW DELHI: CBRE South Asia Pvt. Ltd, one of In­dia’s lead­ing real es­tate con­sult­ing firm re­cently an­nounced the launch of Home Ut­sav, a spe­cially cu­rated home fest to ad­dress the grow­ing de­mand for res­i­den­tial real es­tate in the coun­try.

To pro­vide fur­ther value to the con­sumer, the firm has tied up ex­clu­sively with DBS bank as the home loan part­ner and 99 acres as the dig­i­tal part­ner.

Through this strate­gic part­ner­ship, com­bined with in-depth mar­ket knowl­edge and ex­per­tise, CBRE’s Home Ut­sav aims to con­nect with the home buyer in ev­ery cor­ner of the coun­try.

Over 125 projects across key cities in In­dia are fea­tured as part of Home Ut­sav.

These in­clude lux­ury as well as af­ford­able and ready to move in homes by lead­ing de­vel­op­ers from across the coun­try.

While DBS will pro­vide spe­cial in­ter­est rates on home loans for fea­tured projects, 99acres will pro­vide fur­ther vis­i­bil­ity to projects which are part of the Home Ut­sav.

Com­ment­ing on the ini­tia­tive, AS Si­vara­makr­ish­nan, head, Res­i­den­tial Ser­vices In­dia, CBRE South Asia Pvt. Ltd. said, “Our aim is to bridge the ex­ist­ing gap be­tween de­vel­op­ers and home­buy­ers to ar­rive at a mu­tu­ally ben­e­fi­cial out­come. We be­lieve that through our fo­cused ini­tia­tives, we will be able to reach a large con­sumer base.”

With to­day’s con­sumer be­com­ing more dis­cern­ing be­fore em­bark­ing on their in­vest­ments, cou­pled with the ad­vent of tech­nol­ogy, In­dia’s res­i­den­tial real es­tate land­scape is go­ing through a trans­for­ma­tion with tech­nol­ogy play­ing a key role in bridg­ing the gap be­tween buy­ers and sell­ers across the coun­try.

Com­ment­ing on the ex­clu­sive part­ner­ship, Shan­tanu Sen- gupta, head, con­sumer bank­ing, DBS Bank said, “As a lead­ing fi­nan­cial ser­vices group in Asia, we are best poised to ad­dress the grow­ing de­mand for fi­nan­cial as­sis­tance to po­ten­tial home buy­ers in the coun­try. We are pleased to be part­ner­ing with CBRE for this ini­tia­tive where we can ef­fec­tively reach out to a large con­sumer base and pro­vide rel­e­vant so­lu­tions to them across the coun­try.”

Narasimha Jayaku­mar, chief business of­fi­cer, 99acres.com said on the launch of the Home Ut­sav “As In­dia’s lead­ing real es­tate por­tal, 99acres is de­lighted to part­ner with CBRE for this unique home buy­ing fes­ti­val. The fes­ti­val fea­tures mul­ti­ple projects from sev­eral rep­utable de­vel­op­ers and of­fers a lot of choice to home buy­ers across cities. With home loan in­ter­est rates at his­toric low lev­els and with RERA now in place in all key states, con­sumer con­fi­dence is back and we ex­pect a lot of in­ter­ested buy­ers to avail the spe­cial of­fers”.

As per re­search con­ducted by CBRE, over 51% of home­buy­ers’ pur­chase de­ci­sions are in­flu­enced by in­for­ma­tion avail­able on­line.

At the same time, more than 50% of de­ci­sions on whether to in­vest into the res­i­den­tial mar­ket are also made on­line.

These num­bers are proof of the fact that tech­nol­ogy plays a sig­nif­i­cant role in the fu­ture of the res­i­den­tial real es­tate mar­ket.

CBRE Home Ut­sav will be run from mid-Oc­to­ber 2017 till mid-De­cem­ber 2017 across ma­jor cities in the coun­try.

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