Re­cruiters are search­ing for you on Face­book

Shine.com ties up with Myparichay, a Face­book-based so­cial re­cruit­ment plat­form

Hindustan Times (Chandigarh) - Guide - - INSIGHT -

(Left to right) San­deep Bhushan, VP, HT Me­dia; Ran­jan Sinha, chair­man and co-founder, MyParichay and Amit Garg, busi­ness head, in­ter­net busi­ness, HT Me­dia

Shine.com, the coun­try’s lead­ing job por­tal, has tied up with MyParichay, a Face­book-based so­cial re­cruit­ment plat­form that en­ables a re­cruiter to reach out to the per­sonal net­work of em­ploy­ees. Re­cruiters can then match skills and re­quire­ments to even those in the ex­tended net­works, and use the re­fer­ral fea­ture to con­nect with po­ten­tial can­di­dates.

Com­pa­nies such as Gen­pact, Ko­tak Life In­surance, Qu­a­trro and Peo­ple­Strong, among oth­ers, are al­ready on this plat­form. Mon­ica Tre­han, AVP - HR, Gen­pact, a happy user of this in­ter­face con­firms it has helped digi­tise Gen­pact’s em­ployee re­fer­ral pro­gramme on Face­book.

“We par­tic­u­larly like the ac­tive re­fer­ral fea­ture that al­lows re­cruiters to ac­tive- ly search and find suit­able can­di­dates who are con­nected to our em­ploy­ees on their Face­book net­work.”

The plat­form can also be linked to a com­pany’s Face­book page, which has in­for­ma­tion about jobs and pro­vides a good in­sight into the com­pany to the can­di­date. Can­di­dates can then check if a user in their net­work works in the com­pany in ques­tion, and re­quest a re­fer­ral for the par­tic­u­lar job open­ing.

The So­cial Job Seeker Sur­vey 2012, con­ducted jointly by Shine.com and MyParichay, re­veals that while 60% re­spon­dents have a Face­book pro­file, 32% have both Face­book and LinkedIn ac­counts, and a mere 8% have only LinkedIn pro­files. Fur­ther, only 1 in 10 LinkedIn users are ac­tive, as op­posed to three out four Face­book users.

Talk­ing about the col­lab­o­ra­tion, Amit Garg, busi­ness head, in­ter­net busi­ness, HT Me­dia, says, “This ven­ture will make us the first In­dian job por­tal to in­te­grate Face­book hir­ing so­lu­tions with our main­stream of­fer. See­ing the re­sults of our lat­est sur­vey, where 65% re­spon­dents say they are more likely to use Face­book over LinkedIn for job search, we can change the land­scape of so­cial hir­ing in the near fu­ture.”

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