‘State has po­ten­tial to lead as tourist des­ti­na­tion, only needs mar­ket­ing’

Hindustan Times (Chandigarh) - - HINDUSTANTIMES HTPUNJAB - HT Cor­re­spon­dent

CHANDI­GARH: Pun­jab tourism and cul­tural af­fairs min­is­ter Navjot Singh Sidhu on Thurs­day said Pun­jab has a huge po­ten­tial for tourism but it needs ag­gres­sive mar­ket­ing.

In his ad­dress dur­ing the Na­tional Tourism Con­clave, Sidhu said tourism and cul­ture could act as a cat­a­lyst for growth and de­vel­op­ment of the state. “Pun­jab has im­mense po­ten­tial to emerge as a tourism hotspot but the need of the hour is to prop­erly mar­ket its rich her­itage,” he said.

“Over 1 lakh tourists visit the Golden Tem­ple ev­ery day, but there is a need to ex­tend their stay in the state for a few more days. And for this, there is a need to cre­ate in­fra­struc­ture,” he said.

Cit­ing an ex­am­ple that corona­tion of Em­peror Ak­bar took place in Kalanaur in Gur­daspur, Sidhu said Pun­jab was full of such lo­ca­tions to which many sto­ries from his­tory are con­nected. He sug­gested land­scap­ing and set­ting up of cafe­te­rias at all lo­ca­tions of his­tor­i­cal im­por­tance. He also un­der­lined the im­por­tance of pro­mot­ing ru­ral tourism which would lead to the emer­gence of ru­ral ar­eas of the state on the world map.

Fo­cus­ing on med­i­cal tourism as the core area, the min­is­ter said that if two or three hospi­tals are build in his­tor­i­cally sig­nif­i­cant spots, in­clud­ing Am­rit­sar, then it would con­trib­ute hugely to the strength­en­ing of eco­nomic in­fra­struc­ture of the state.

“NRIS from Pun­jab are emo­tion­ally con­nected to their home state Pun­jab, and the need was to help them con­nect back to their roots,” said the min­is­ter.

Also present were ac­tress Deepa Sahi, whose Mayana­gri Com­pany ren­o­vated the Gobindgarh Fort in Am­rit­sar, film­maker Ke­tan Me­hta, Al­bert Sole of the World Bank Group, Bhavik Rathour of Ubereats and Sanjay Bhatia, chair­man, Mum­bai Port Trust.

Tourism and cul­tural af­fairs min­is­ter Navjot Singh Sidhu

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.