Com­mu­ni­ca­tion spe­cial­ists

From hav­ing less than 50 post grad­u­ate students, MICA has grown to a strength of over 350

Hindustan Times (Delhi) - HT Education - - Front Page - Gauri Kohli

Ran­bir Kapoor and Priyanka Cho­pra-star­rer Barfi’s of­fi­cial en­try to the Os­cars meant great news for three students from Mu­dra In­sti­tute of Com­mu­ni­ca­tions, Ahmed­abad (MICA) who played a key role in the film’s suc­cess. Phal­guni Aneja, Pratap Kaul and Sangeet Paryani were thrilled af­ter win­ning an all-In­dia con­test or­gan­ised by UTV Mo­tion Pic­tures, the pro­duc­tion house of the film, to de­sign its mar­ket­ing cam­paign. The team cre­ated the catch phrase, “Don’t worry, be Barfi” for the movie and were ac­knowl­edged by for­mal credit in the film for the con­tri­bu­tion.

MICA has grown from hav­ing less than 50 post­grad­u­ate students to over 350 now.

USP: “MICA’s cur­ricu­lum em­pha­sises on top­ics that have fi­nan­cial, hu­man and en­vi­ron­men­tal im­pli­ca­tions,” says Nagesh Rao, pres­i­dent and di­rec­tor, MICA.

Pro­grammes: Post­grad­u­ate diploma in man­age­ment (com­mu­ni­ca­tions); post­grad­u­ate cer­tifi­cate pro­gramme in craft­ing cre­ative com­mu­ni­ca­tions, fel­low pro­gramme in man­age­ment - com­mu­ni­ca­tions; post grad­u­ate cer­tifi­cate pro­gramme in ad­ver­tis­ing man­age­ment and pub­lic re­la­tions - on­line; post grad­u­ate cer­tifi­cate pro­gramme in re­search and data an­a­lyt­ics - on­line

Fac­ulty: Cur­rently, there are 20 full-time and five ad­junct fac­ulty mem­bers.

In­fra­struc­ture: Fa­cil­i­ties in­clude a community cen­tre, a fully-equipped gym, and a Knowl­edge Ex­change and In­for­ma­tion Cen­tre (KEIC).

Clubs and so­ci­eties: MICANVAS is the in­sti­tute’s an­nual brand man­age­ment fes­ti­val where the best minds across the coun­try meet for three days max­i­mum speed of 2km per hour and is con­trolled re­motely with the help of four on-board cam­eras.

“It can pick up a sus­pected ex­plo­sive (like an unat­tended bag at a pub­lic place) and take it to a safe place for dis­posal,” says Amarnath.

The project was spon­sored by the Army Tech­nol­ogy Board and the Col­lege of Mil­i­tary Engi­neer­ing (CME), Pune, and Hy­der­abad-based CIM Tech­nolo­gies did the engi­neer­ing work.

The team took about five and a half years to cre­ate the “cost-ef­fec­tive rugged ro­bot” which was de­liv­ered to its spon­sors in 2010-2011. The RoVer has been de­ployed at CME, Pune, in­forms Amarnath.

It is dif­fer­ent from an­other In­dian-made ro­bot, De­fence Re­search and De­vel­op­ment Or­gan­i­sa­tion’s Daksh. The lat­ter, for ex­am­ple, is a wheeled ro­bot whereas the for­mer has tracks (the chains which move, for in­stance, a tank) to al­low it to travel over un­even (in­clud­ing stairs etc), rugged ter­rain, says Amarnath. “Both vari­ants are ef­fi­cient and each has its own spe­cial ca­pa­bil­i­ties per­mit­ting users a choice, a choice needed to han­dle var­ied sce­nar­ios ef­fi­ciently.”

Eco­log­i­cal san­i­ta­tion

IIT Delhi’s Cen­tre for Ru­ral De­vel­op­ment and Tech­nol­ogy dealt with an is­sue which is as much about hy­giene and hu­man dig­nity as it is about coun­try’s progress in sev­eral ways. A team led by Prof Vi­ja­yaragha­van M Che­riar fo­cus­ing on eco­log­i­cal san­i­ta­tion so­lu­tions has de­vel­oped a wa­ter­less, odour­less uri­nal.

There is a wide­spread lack of toi- lets in the coun­try, es­pe­cially in schools. Ear­lier this year it was re­ported that, as per cen­sus 2011 data, al­most half (49.8%) of In­di­ans re­lieve them­selves in the open. Last month, the Supreme Court asked the gov­ern­ment to en­sure toi­let fa­cil­i­ties in all schools within six months.

The team’s in­no­va­tion, a uri­nal odour trap, has been used in dif­fer­ent parts of the coun­try. The prod­uct has been com­mer­cialised through two In­dian com­pa­nies. The team is also fo­cus­ing on eco­log­i­cal san­i­ta­tion ef­forts to re­cover from hu­man urine nu­tri­ents such as phos­phates which

In­dia cur­rently im­ports.

The jar­gon of cre­ative com­mu­ni­ca­tion is taught in a con­tem­po­rary con­text

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