From having less than 50 post graduate students, MICA has grown to a strength of over 350
Ranbir Kapoor and Priyanka Chopra-starrer Barfi’s official entry to the Oscars meant great news for three students from Mudra Institute of Communications, Ahmedabad (MICA) who played a key role in the film’s success. Phalguni Aneja, Pratap Kaul and Sangeet Paryani were thrilled after winning an all-India contest organised by UTV Motion Pictures, the production house of the film, to design its marketing campaign. The team created the catch phrase, “Don’t worry, be Barfi” for the movie and were acknowledged by formal credit in the film for the contribution.
MICA has grown from having less than 50 postgraduate students to over 350 now.
USP: “MICA’s curriculum emphasises on topics that have financial, human and environmental implications,” says Nagesh Rao, president and director, MICA.
Programmes: Postgraduate diploma in management (communications); postgraduate certificate programme in crafting creative communications, fellow programme in management - communications; post graduate certificate programme in advertising management and public relations - online; post graduate certificate programme in research and data analytics - online
Faculty: Currently, there are 20 full-time and five adjunct faculty members.
Infrastructure: Facilities include a community centre, a fully-equipped gym, and a Knowledge Exchange and Information Centre (KEIC).
Clubs and societies: MICANVAS is the institute’s annual brand management festival where the best minds across the country meet for three days maximum speed of 2km per hour and is controlled remotely with the help of four on-board cameras.
“It can pick up a suspected explosive (like an unattended bag at a public place) and take it to a safe place for disposal,” says Amarnath.
The project was sponsored by the Army Technology Board and the College of Military Engineering (CME), Pune, and Hyderabad-based CIM Technologies did the engineering work.
The team took about five and a half years to create the “cost-effective rugged robot” which was delivered to its sponsors in 2010-2011. The RoVer has been deployed at CME, Pune, informs Amarnath.
It is different from another Indian-made robot, Defence Research and Development Organisation’s Daksh. The latter, for example, is a wheeled robot whereas the former has tracks (the chains which move, for instance, a tank) to allow it to travel over uneven (including stairs etc), rugged terrain, says Amarnath. “Both variants are efficient and each has its own special capabilities permitting users a choice, a choice needed to handle varied scenarios efficiently.”
IIT Delhi’s Centre for Rural Development and Technology dealt with an issue which is as much about hygiene and human dignity as it is about country’s progress in several ways. A team led by Prof Vijayaraghavan M Cheriar focusing on ecological sanitation solutions has developed a waterless, odourless urinal.
There is a widespread lack of toi- lets in the country, especially in schools. Earlier this year it was reported that, as per census 2011 data, almost half (49.8%) of Indians relieve themselves in the open. Last month, the Supreme Court asked the government to ensure toilet facilities in all schools within six months.
The team’s innovation, a urinal odour trap, has been used in different parts of the country. The product has been commercialised through two Indian companies. The team is also focusing on ecological sanitation efforts to recover from human urine nutrients such as phosphates which
India currently imports.
The jargon of creative communication is taught in a contemporary context