AD FILM MAKER The reel af­fair


Hindustan Times (Delhi) - HT Education - - Front Page -

CLOCK­WORK There is no hour-to-hour sched­ule for ad film­mak­ers apart from the shoot­ing days. In the ad­ver­tis­ing in­dus­try, one works round the clock to meet agency/client dead­lines. Some­times, week­ends may be over­loaded, week­days may be free and vice versa

THE PAY­OFF Mak­ing a good start is nec­es­sary, even if it means self-fi­nanc­ing your first film. At the ini­tial stage of the ca­reer, the only ob­jec­tive of a fresher should be reel build­ing. Get as many good films on your reel and once it hap­pens, you can get a hand­some amount from clients. Fo­cus on mak­ing a good film and money will fol­low. Com­pe­ti­tion is stiff. Money made by an ad film­maker de­pends on the cost of the film ver­sus the bud­get ap­proved by the client. Hav­ing said that, a fresher work­ing as an as­sis­tant di­rec­tor can In­dia’s ad­ver­tis­ing in­dus­try has not only boomed tremen­dously in the last 10 to 15 years, but has also achieved recog­ni­tion at in­ter­na­tional events such as Cannes Lions, New York Ad­fest etc. This has opened new hori­zons for those who wish to pur­sue a ca­reer in ad­ver­tis­ing. Ad film­mak­ing re­quires knowl­edge, sen­si­bil­ity, and great com­mu­ni­ca­tion skills to cre­ate an in­stant ef­fect on the au­di­ence, make a brand pop­u­lar and fi­nally in­crease sales. There is no rule book for the process of film­mak­ing. It can vary de­pend­ing on the na­ture of the story but the five ba­sic phases of film­mak­ing process are — de­vel­op­ing an idea; pre-pro­duc­tion which in­cludes plan­ning, sto­ry­board­ing, sched­ul­ing and cast­ing. Pro­duc­tion in­volves gath­er­ing of sound and im­ages; post-pro­duc­tion is all about edit­ing, com­pos­ing mu­sic, ef­fects, an­i­ma­tion and distri­bu­tion ex­pect a salary of R40,000. In ad­di­tion, one can ex­pect R15,000 to R25,000 per day or per film, de­pend­ing on one’s ex­pe­ri­ence. Young ad film direc­tors can ex­pect any­thing be­tween R75,000 to R3,50,000 per film. A good and a well-known ad film­maker can make a lot of money SKILLS/TRAITS Abil­ity to use re­sources and tech­nol­ogy Film­mak­ing is a team ef­fort. A good film is made when one can get the best out of the crew Keep room for im­pro­vi­sa­tion at any stage of film­mak­ing

GET­TING THERE An as­pi­rant who has a great idea and is passionate about con­vert­ing it into a mo­tion pic­ture can be­come a film­maker. Ed­u­ca­tion is not nec­es­sary but can be help­ful. A de­gree in any dis­ci­pline fol-

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