Hindustan Times (Delhi) - HT Education - - Front Page -

CLOCK­WORK 6.30am: Get up and go for a walk in the park where I get ideas re­lated to my work by ob­serv­ing the birds, an­i­mals and peo­ple around me 7.30am: Re­turn home, get ready and have break­fast 9am: Leave for of­fice 9.30am: Make a to-do list 2pm: Choose to have a work­ing lunch dur­ing which I browse the net to keep my­self up­dated, re­ply to emails 5.30pm: Fin­ish work 6.30pm: Head back home and go for yoga classes 8.30pm: Freshen up, play mu­sic, have din­ner, sit with a book or watch TV

THE PAY­OFF Money is not a con­straint for de­serv­ing can­di­dates. Once you have proven your met­tle, you can ex­pect good money in the mar­ket. Money at the start, how­ever, is not very good. You can get any­thing be­tween R10,000 per Ap­plied art or com­mer­cial art is used to con­vey a mes­sage. It could mean in­form­ing read­ers about the mir­a­cles of an anti-age­ing cream cre­atively with a beau­ti­ful il­lus­tra­tion fea­tured in an ad­ver­tise­ment. De­sign­ers might also have to sim­plify and ex­plain a com­plex process — say how the hu­man body re­acts to a cer­tain medicine, mak­ing a user-friendly map for easy nav­i­ga­tion. They might have to cre­ate lo­gos high­light­ing the vi­sion and mis­sion of an or­gan­i­sa­tion, or an amus­ing an­i­ma­tion film or posters around a theme. Artists have to make il­lus­tra­tions or graph­ics man­u­ally or use spe­cific de­sign soft­ware such as Corel­draw or Adobe. It’s all about cre­at­ing in­ter­est­ing vi­su­als to give life to a story or an ad­ver­tise­ment. He/she is re­spon­si­ble for cre­at­ing de­sign so­lu­tions that have a high vis­ual im­pact. De­signs are re­quired for web­sites, ad­ver­tis­ing, books, mag­a­zines, news­pa­pers, posters, com­puter games, prod­uct pack­ag­ing, ex­hi­bi­tions and dis­plays, and all types pf com­mu­ni­ca­tions etc month to R2.5 crore for cre­at­ing a logo. A good de­signer de­signs his or her own growth by evolv­ing with chang­ing times and trends. The sky is the limit com­mer­cially for the de­serv­ing SKILLS/TRAITS Oo­dles of cre­ativ­ity and imag­i­na­tion Has to be tech savvy Should be able to feel the pulse of so­ci­ety and should have a fair idea of what will work Re­search-ori­ented, un­bi­ased and de­voted to work

GET­TING THERE Af­ter Class 12, you should go for a bach­e­lor of fine arts pro­gramme in ap­plied art, paint­ing, an­i­ma­tion or vis­ual com­mu­ni­ca­tion or even sculp­ture, de­pend­ing on your in­ter­ests and abil­i­ties. Th­ese pro­grammes will be avail­able at any col­lege of art in your city. The well-known Na­tional In­sti­tute of De­sign, Ahmed­abad, also trains com­mer­cial artists. The en­try process usu­ally in­volves an ap­ti­tude test. Many pri­vate in­sti­tutes and acad­e­mies, too, run rel­e­vant cour­ses IN­STI­TUTES AND URLS Col­lege of Art, Delhi Univer­sity Sir JJ School of Art and Sir JJ School of Ap­plied Art, Mum­bai­leges/fin­earts/mum­bai.html Ba­naras Hindu Univer­sity,

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