Mecca of de­sign

On course to be­ing de­clared an ‘In­sti­tute of Na­tional Im­por­tance,’ NID Ahmed­abad could soon of­fer de­grees to bud­ding de­sign­ers

Hindustan Times (Delhi) - HT Education - - Front Page - Gauri Kohli

Age­nius de­signer is a plan­ner with an aes­thetic sense, an eye for de­tail and a lot of cre­ativ­ity. Stu­dents at Ahmed­abad’s Na­tional School of De­sign (NID) aim to im­bibe all the qual­i­ties. Ac­cord­ing to Ni­rav Doshi, an an­i­ma­tion film de­sign stu­dent at NID, the unique­ness of his in­sti­tute lies in its “no -ex­amno-text­book” sys­tem. “We are free to work on any de­sign project which al­lows us to ex­per­i­ment, be cre­ative and ex­plore our in­ter­ests. Af­ter work­ing on a project, we present it in front of a jury panel. While work­ing on an­i­ma­tion films, we also get to learn other skills such as sound de­sign, di­rec­tion, story-telling, 3D, and even act­ing,” says Doshi.

An­other stu­dent, Ge­orge Eliot, who is study­ing prod­uct de­sign, finds the aca­demic en­vi­ron­ment “hands-on, prac­ti­cal and pro­ject­based.” “The de­sign process here is in­tense. We can de­sign any prod­uct for sec­tors such as con­sumer ap­pli­ances, health­care, trans­port, re­tail and pack­ag­ing. We can re­fer to read­ing ma­te­rial at our li­brary and work with de­sign stu­dios across the coun­try,” says Eliot.

NID is glob­ally-ac­claimed for in­dus­trial, com­mu­ni­ca­tion, tex­tile and IT in­te­grated (ex­pe­ri­en­tial) de­sign.

USP: “Our aim is that our stu­dents and fac­ulty should be di­rectly con­nected with the in­dus­try. The unique as­pects of NID in­clude a no-ex­am­i­na­tion-no- text­book and project-based sys­tem. We al­low stu­dents to come up with ideas that have so­cial rel­e­vance. NID also of­fers con­sul­tancy ser­vices to In­dian in­dus­tries. Stu­dents have the free­dom to bring real-life projects into class­rooms,” says Pradyumna Vyas, di­rec­tor.

Pro­grammes: The in­sti­tute of­fers pro­fes­sional pro­grammes at the un­der­grad­u­ate and post­grad­u­ate lev­els with five fac­ulty streams and 18 di­verse de­sign do­mains such as in­dus­trial de­sign, com­mu­ni­ca­tion de­sign, and ap­parel and tex­tile de­sign.

Fac­ulty: There are ap­prox­i­mately 65 full-time fac­ulty mem­bers and more than 200 vis­it­ing fac­ulty ev­ery year.

IT quo­tient: IT fa­cil­i­ties for the stu­dents of all the three cam­puses — Ahmed­abad, Gand­hi­na­gar and Bengaluru — in­clude more than 2000 LAN con­nec­tions, more than 1000 high-end work­sta­tions func­tion­ing on Win­dows and Ap­ple plat­forms and a com­mon IT lab.

In­fra­struc­ture: Apart from the dis­ci­pline-spe­cific work­shops and labs for stu­dents, such as metal work­shop, wood work­shop, tex­tile work­shop, dye­ing and print­ing lab, ce­ramic de­sign stu­dio, trans­porta­tion work­shop, etc, NID also has a Knowl­edge Man­age­ment Cen­tre (KMC) at all the three cam­puses. KMC helps in man­ag­ing print, dig­i­tal, au­dio-vis­ual ma­te­rial and is a col­lec- tion of books, pe­ri­od­i­cals and other re­sources from across the world. Be­sides this, the cen­tre has a large col­lec­tion of the stu­dent di­ploma projects, craft doc­u­men­ta­tion re­ports and other re­search projects. The Ahmed­abad cam­pus has a De­sign Vi­sion Cen­tre which is a de­sign sup­port fa­cil­ity for ed­u­ca­tion, re­search and con­sul­tancy with three hi-tech labs.

Clubs and so­ci­eties: There are sev­eral stu­dents’-ini­ti­ated ac­tiv­i­ties at NID. The Mon­soon Fi­esta is a three-week pro­gramme which in­cludes ac­tiv­i­ties such as sports, poster com­pe­ti­tion, dance per­for­mances and drama work­shops.

Dur­ing Ba­teein, an­other pop­u­lar event, stu­dents in­vite em­i­nent per­sons from dif­fer­ent walks of life to give pre­sen­ta­tions and talks. Stu­dents also par­tic­i­pate in RGB, an in­ter-col­lege fest for de­sign schools of the coun­try. D’frost and In­fest are the de­sign fests at the Bengaluru and Gand­hi­na­gar cam­pus, re­spec­tive- ly. NIDUS, a de­sign out­let, re­tails prod­ucts from life­style and ac­ces­sory to ce­ramic and tex­tile that are de­signed by NID alumni, stu­dents and fac­ulty mem­bers.

Ad­mis­sions: The ad­mis­sions process is usu­ally ini­ti­ated around Septem­ber. In Jan­uary, the fol­low­ing year, writ­ten tests are con­ducted in eight to nine ma­jor cities. The aca­demic year be­gins from June. From 2013-14 on­wards, overseas can­di­dates are el­i­gi­ble to ap­ply to NID.

For­eign col­lab­o­ra­tions: “We have signed MoUs with about 56 in­sti­tu­tions across the world for joint re­search pro­grammes. The idea is to bring in a global per­spec­tive in de­sign and share our val­ues with them,” says Vyas.

Place­ments: More than 100 com­pa­nies par­tic­i­pated dur­ing the place­ment process 2012 across the three cam­puses. The num­ber of of­fers, in­clud­ing place­ment and di­ploma projects, were 234. The max­i­mum salary of­fered was R38 lakh per an­num. The salary range from the rest of the par­tic­i­pants was R6 lakh per an­num to R13 lakh per an­num. The com­pa­nies that vis­ited NID dur­ing place­ments in­cluded Toshiba, Maruti Suzuki, Tata Mo­tors, Ti­tan In­dus­tries, In­fosys Lim­ited, and GE Health­care.

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