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‘Green’ en­trepreneurs are peo­ple who pur­sue busi­ness goals keep­ing in mind the sus­tain­able de­vel­op­ment of so­ci­ety. They are ac­tu­ally change agents, who are show­ing the path to oth­ers as to how sus­tain­abil­ity can be kept in mind even when pri­ori­tis­ing profit max­imi­sa­tion. In to­day’s age, just meet­ing en­vi­ron­men­tal stan­dards is not enough! En­trepreneurs need to look at how en­vi­ron­men­tally con­scious their or­gan­i­sa­tion is due to var­i­ous rea­sons such as cus­tomer per­cep­tion, cur­tail­ing cost, rev­enues etc. In the last few years, aware­ness of en­vi­ron­men­tal and so­ci­etal con­cerns has grown so rapidly, that green busi­nesses are be­com­ing more and more main­stream. Con­sumer pref­er­ences are chang­ing. They want prod­ucts and ser­vices which they per­ceive as be­ing eco-friendly. Some years ago one might have said that th­ese op­por­tu­ni­ties ex­ist only in de­vel­oped coun­tries, but to­day, the de­vel­op­ing coun­tries have leapfrogged into a time when green busi­nesses are grow­ing rapidly in scope

CLOCK­WORK 7am: Wake up, ex­er­cise and check mails. Work on pre­sen­ta­tion for client in­ter­ested in a joint ven­ture 10am: Reach of­fice, check ap­point­ments for the day, fine-tune pre­sen­ta­tion 2am: Break for lunch 3pm: Meet client for pre­sen­ta­tion, hold dis­cus­sions 6.30pm: Take client to so­lar cell man­u­fac­tur­ing unit for prod­uct pre­sen­ta­tion 10pm: Din­ner with client

THE PAY­OFF Green is in and th­ese en­trepreneurs are smart to know that such tech­nol­ogy will be in great de­mand in the fu­ture. The national ac­tion plan on cli­mate change enu­mer­ates eight mis­sions in which the govern­ment would en­cour­age green en­trepreneur­ship. The so­lar mis­sion of­fers op­por­tu­ni­ties for tech­nol­ogy de­vel­op­ment and in­no­va­tions in this im­por­tant field. There is a fo­cus on en­ergy-ef­fi­cient tech­nolo­gies, in which govern­ment in­cen­tives and sops will be avail­able to en­cour­age green ideas SKILLS/TRAITS Ex­cel­lent en­tre­pre­neur­ial and man­age­rial skills Good com­mu­ni­ca­tion skills are es­sen­tial to tell oth­ers about your great idea Abil­ity to keep the big pic­ture in mind and work for sus­tain­abil­ity and the earth’s fu­ture

GET­TING THERE The Cen­tre for En­vi­ron­ment Ed­u­ca­tion and the Teri Univer­sity of­fer pro­grammes re­lated to the en­vi­ron­ment, and to sus­tain­able de­vel­op­ment. B-schools are also look­ing to­wards green­ing their cur­ric­ula. Teri Univer­sity’s MBA in busi­ness sus­tain­abil­ity at­tempts to in­cor­po­rate sus­tain­abil­ity is­sues into each course and spe­cial­i­sa­tion IN­STI­TUTES AND URLS Teri Univer­sity, New Delhi; www.teri­u­ni­ver­ Cen­tre for En­vi­ron­ment Ed­u­ca­tion, New Delhi; www.ceein­ In­dian In­sti­tutes of Man­age­ment; iim­,­, iimb. er­, Univer­sity of Hyderabad, School of Man­age­ment Stud­ies; www.uo­­ In­ter­na­tional Man­age­ment In­sti­tute, New Delhi; Mu­dra In­sti­tute of Com­mu­ni­ca­tions, Ahmed­abad; Fac­ulty of Man­age­ment Stud­ies, Delhi Univer­sity; PROS AND CONS Great sat­is­fac­tion in run­ning a busi­ness that has adopted en­vi­ron­ment-friendly prac­tices Com­ply­ing with strict reg­u­la­tions can be tough


Green war­riors: Green en­trepreneurs show the path to oth­ers as to how sus­tain­abil­ity can be kept in mind even when pri­ori­tis­ing profit max­imi­sa­tion

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