FRAGRANCES AND FLAVOURS FOR THAT SOUL CONNECTION
Catch Salts and Spices presents a wide range that will make all your dishes memorable
Through flavours and aromas, food can bring back memories — not just of feasts, but also of moments, places and people. Such flavours are intertwined with our feelings. It’s this tryst with emotions that Catch Salts and Spices perceives as the real — and universal — human nature.
For over three decades, Catch has explored spices for refining, rediscovering and recreating numerous regional cuisine secrets of India. In a country where both the language and the landscape change every 200 kilometres, diversity in food is a foregone conclusion.
Catch Salts and Spices empowers every dish with the right condiments. Innovation is the key to ensuring that the Catch Spices range is responsive to the changing needs and demands of consumers.
Today, Indians are avid travellers. This gives their palates great exposure — they taste the finest dishes, experience the most exotic cuisines, and bring that knowledge back. When they return, they are more discerning consumers and, at the same time, more open to experimentation.
Also, people have started exploring the regional cuisines from their own country. India is a land of a rich culture and heritage, complemented by some magnificently spiced food.
In ancient times, ships laden with spices from India sailed out towards distant lands. Our climate and culture have combined to give us a vast array of exotic enticing spices.
Romance and secrets have been passed down generations through these spices — families around the country have their own special recipes, created through a masterful mix of spices.
Driven by the desire to recapture this passion and vibrancy in the modern kitchen, Catch Spices has created a range of versatile and pure spices to enhance the romance of a dish without overpowering it. Pure and fresh Catch Spices give every dish a heady aroma.
FIRING UP CREATIVITY
Catch gives home cooks and professional chefs a range of straight spices and blends to create something new and different, going far beyond the mundane act of simply flavouring the food.
It is steadily adding tasty assets into its brand estate. There are aromatic blends such as Chicken Tandoori Masala, Sambar Masala, PaoBhaji Masala, to name a few. Catch Tea Masala, Catch Pani Puri Masala, and Catch Jal Jeera powder are also new additions for tangy street food lovers. Catch Sprinklers, the brand’s first entry, which took the Indian market by storm way back in 1987, also has new taste enhancers.
Catch shows its commitment to innovation also through new packaging and marketing feats. Catch places a lot of emphasis on the health benefits of spices. From kasoori methi and dry ginger powder to turmeric and cumin, each spice is sourced from the best place, and comes with health benefits.
The fragrance of delicious food brings alive memories. The wide selection of Catch spices adds relish and heightens the experience of a wonderful meal.
CATCH SALTS AND SPICES, THROUGH ITS RANGE OF EIGHTY SPICES, OFFERS PURE, FRESH AND AROMATIC PRODUCTS
Vidya Balan is the brand ambassador for Catch Salt and Spices