Tak­ing In­dian jew­els to Paris Fash­ion Week

Hindustan Times (Gurgaon) - City - - Front Page -

Zoya, the ex­quis­ite di­a­mond bou­tique from the House of Tata, pre­sented its lat­est collection, Musée Du Luxe, in col­lab­o­ra­tion with em­i­nent fash­ion de­signer Man­ish Arora at his 10th an­niver­sary pre­sen­ta­tion at Paris Fash­ion Week. The part­ner­ship was born out of a com­ple­men­tary de­sign phi­los­o­phy and the con­tem­po­rary, in­ter­na­tional out­look shared by both brands.

The de­ci­sion to de­but at fash­ion’s big­gest show­case, Paris Fash­ion Week, fol­lows the in­creas­ing interest in the brand from in­ter­na­tional clients. Aman­preet Ah­luwalia, business head, Zoya, says, “The part­ner­ship with Man­ish Arora mir­rors the abil­ity of both brands to span re­fined, un­der­stated lux­ury as well as eclec­tic de­signs. Man­ish has been a great fash­ion am­bas­sador for In­dia, and given the in­creas­ing interest in Zoya in­ter­na­tion­ally, we are happy to make our in­ter­na­tional de­but with him at Paris.”

The de­sign in­spi­ra­tion of Zoya is also drawn from its world-wide trav­els. Speak­ing about the brand, Ah­luwalia adds, “Zoya de­fines its ap­proach to lux­ury with an un­wa­ver­ing com­mit­ment to im­pec­ca­ble crafts­man­ship, dis­tin­guished de­sign and an un­matched re­tail ex­pe­ri­ence.” The mak­ers say that each hand­crafted collection pre­sented by Zoya takes close to a year to cre­ate, and is akin to a work of art, designed to be as loved and cher­ished as the wo­man who wears it.

Adding op­u­lence and sparkle to Man­ish Arora’s Paris Fash­ion Week collection themed — Ready to Love, was Zoya’s Musée Du Luxe, a collection in­spired by the city’s sub­lime ar­chi­tec­ture, rich cul­ture and in­her­ent joie de vivre.

En­graved pad­locks on Pont des Arts Bridge in­spire a lay­ered statement neck­lace with prom­ises of love. Bril­liantly cut Zam­bian emer­alds and white di­a­monds are rhyth­mi­cally set on fluid gold tubes. The se­lec­tion at Man­ish’s show also in­cluded hand-painted enamel ear­rings from Ba­naras that were in­spired by lo­tus flow­ers and the waves on the Ganges, em­bel­lished with di­a­monds, and stun­ning neck­laces from Zoya’s Krsna collection with pea­cock feather mo­tifs along with chok­ers in­spired by the tiaras of the Ro­manov era. The show pre­sented cuffs, ear­rings, rings and bracelets from many of Zoya’s classic col­lec­tions like Awadh and Jew­els of the Crown.

Zoya con­tin­ues to grow from strength to strength. This Di­wali, Zoya will be open­ing a new store at Pal­la­dium in Mum­bai and launch­ing ‘Whis­pers from the Val­ley’, an all-new collection, in­spired by Kash­mir.

Visit: Zoya Bou­tique. M Block Mar­ket, Greater Kailash I, New Delhi - 110048. Call: 011 6569 4999 Web­site: www.zoya.in Open­ing soon at Pal­la­dium, Mum­bai.

PHOTO: HTCS

Man­ish Arora with models wear­ing cre­ations from Zoya’s lat­est collection at Paris Fash­ion Week

This collection was in­spired by the Paris’ sub­lime ar­chi­tec­ture

PHO­TOS: HTCS

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