A CALIFORNIAN GETAWAY
Representatives of different cities of the US were in the Capital to be a part of the CEO Mission to India promoting US tourism among Indian filmmakers
Fancy driving down Rodeo Drive, enjoying the lush vineyards of Napa Valley and sipping on your customised wine? Do you want to take your kids for a fun-filled day at the Disneyland Resorts or do you wish for a romantic stroll down the pristine beaches of Santa Barbara? Do you dream of stumbling upon your favourite Hollywood star while holidaying? All this and much more can be on the cards for your next vacation to the US city of California, which is expanding its reach in the Indian market.
Caroline Beteta, the president and CEO of Visit California — a non-profit organisation in partnership with the state’s travel industry — was in Delhi as part of the maiden venture, CEO Mission to India, along with senior delegations of CEO’s representing the city’s prime destinations and other industry partners.
Joe Terzi, president & CEO of San Diego, Tom Kiely, president & CEO of Visit West Hollywood, Misti Kerns, president & CEO of Santa Monica Travel and Tourism, Clay Gregory, CEO of Visit Napa Valley, Kathy JanegaDykes, president & CEO of Visit Santa Barbara, Scott White, president & CEO of Greater Palm Springs CVB, Mike Gallagher, co-founder of CityPass and Sima Patel, CEO of Ridgemonnt Hospitality were part of the event. “We see India as our number one opportunity market and it’s a great cultural connection between the two countries and its film industries. Like India, California is a land of innovation and democracy. It’s a natural fit for us,” says Caroline. She adds that a lot of investment has gone into infrastructure development aimed at seamless facilitation of tourists to California in the last few years. According to her, now is the best time to visit California. Visit California also signed a Memorandum of Understanding (MoU) with the Producers Guild of India recently in Mumbai to encourage more Indian filmmakers to explore locations in California for their movies.
Since the place is adjacent to Hollywood, it’s good for both business and pleasure
TOM KIELY, PRESIDENT & CEO, VISIT WEST HOLLYWOOD
In Santa Barbara, there are beaches perfect for honeymoons and destination weddings
KATHY JANEGA-DYKES, PRESIDENT & CEO, VISIT SANTA BARBARA
We are expecting 40% growth from the Indian market, contributing a billion dollar in spending over the next five years CAROLINE BETETA, PRESIDENT & CEO OF VISIT CALIFORNIA
Tourists can enjoy fresh farm to table food along with a nice glass of wine. It’s for travellers who like to indulge
CLAY GREGORY, CEOVISIT NAPA VALLEY
Santa Monica is a melting pot of cultures. The traffic is easy and there is a large celebrity connection, too MISTI KERNS, PRESIDENT, CEO, SANTA MONICA CONVENTION & VISITORS BUREAU