A CAL­I­FOR­NIAN GET­AWAY

Rep­re­sen­ta­tives of dif­fer­ent cities of the US were in the Cap­i­tal to be a part of the CEO Mission to In­dia pro­mot­ing US tourism among In­dian film­mak­ers

Hindustan Times (Gurgaon) - City - - LIFESTYLE - Juhi Chakraborty

Fancy driv­ing down Rodeo Drive, en­joy­ing the lush vine­yards of Napa Val­ley and sip­ping on your cus­tomised wine? Do you want to take your kids for a fun-filled day at the Dis­ney­land Re­sorts or do you wish for a ro­man­tic stroll down the pris­tine beaches of Santa Bar­bara? Do you dream of stum­bling upon your favourite Hol­ly­wood star while hol­i­day­ing? All this and much more can be on the cards for your next va­ca­tion to the US city of Cal­i­for­nia, which is ex­pand­ing its reach in the In­dian mar­ket.

Caro­line Beteta, the pres­i­dent and CEO of Visit Cal­i­for­nia — a non-profit or­gan­i­sa­tion in part­ner­ship with the state’s travel in­dus­try — was in Delhi as part of the maiden ven­ture, CEO Mission to In­dia, along with se­nior del­e­ga­tions of CEO’s rep­re­sent­ing the city’s prime desti­na­tions and other in­dus­try part­ners.

Joe Terzi, pres­i­dent & CEO of San Diego, Tom Kiely, pres­i­dent & CEO of Visit West Hol­ly­wood, Misti Kerns, pres­i­dent & CEO of Santa Mon­ica Travel and Tourism, Clay Gre­gory, CEO of Visit Napa Val­ley, Kathy Jane­gaDykes, pres­i­dent & CEO of Visit Santa Bar­bara, Scott White, pres­i­dent & CEO of Greater Palm Springs CVB, Mike Gal­lagher, co-founder of Ci­tyPass and Sima Pa­tel, CEO of Ridge­monnt Hos­pi­tal­ity were part of the event. “We see In­dia as our num­ber one op­por­tu­nity mar­ket and it’s a great cul­tural con­nec­tion be­tween the two coun­tries and its film in­dus­tries. Like In­dia, Cal­i­for­nia is a land of in­no­va­tion and democ­racy. It’s a nat­u­ral fit for us,” says Caro­line. She adds that a lot of in­vest­ment has gone into in­fra­struc­ture de­vel­op­ment aimed at seam­less fa­cil­i­ta­tion of tourists to Cal­i­for­nia in the last few years. Ac­cord­ing to her, now is the best time to visit Cal­i­for­nia. Visit Cal­i­for­nia also signed a Mem­o­ran­dum of Un­der­stand­ing (MoU) with the Pro­duc­ers Guild of In­dia re­cently in Mumbai to en­cour­age more In­dian film­mak­ers to ex­plore lo­ca­tions in Cal­i­for­nia for their movies.

Since the place is ad­ja­cent to Hol­ly­wood, it’s good for both busi­ness and plea­sure

TOM KIELY, PRES­I­DENT & CEO, VISIT WEST HOL­LY­WOOD

In Santa Bar­bara, there are beaches per­fect for hon­ey­moons and des­ti­na­tion wed­dings

KATHY JANEGA-DYKES, PRES­I­DENT & CEO, VISIT SANTA BAR­BARA

We are ex­pect­ing 40% growth from the In­dian mar­ket, con­tribut­ing a bil­lion dol­lar in spend­ing over the next five years CARO­LINE BETETA, PRES­I­DENT & CEO OF VISIT CAL­I­FOR­NIA

Tourists can en­joy fresh farm to ta­ble food along with a nice glass of wine. It’s for trav­ellers who like to in­dulge

CLAY GRE­GORY, CEOVISIT NAPA VAL­LEY

Santa Mon­ica is a melt­ing pot of cul­tures. The traf­fic is easy and there is a large celebrity con­nec­tion, too MISTI KERNS, PRES­I­DENT, CEO, SANTA MON­ICA CON­VEN­TION & VIS­I­TORS BUREAU

PHO­TOS: HTCS/AMAL KS

Mike Gal­lagher

Scott White

Sima Pa­tel

Joe Terzi

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