Numbers don’t matter to a production house: Sanjay
He might have produced his first film only in 2009 with film called Kya Time Hai Yaar, a decade-and-a-half after making his Bollywood acting debut, but Sanjay Kapoor insists that he always wanted to be a producer. “I know I have started producing only recently, but it has always been in my blood. I was born in Chembur, and our father (Surinder Kapoor) was also into production. So, I have grown up knowing the ins and outs of production. I love being a producer, and it’s something I love to do. I love acting as well and probably love producing films just as much,” says Sanjay, who is the younger brother of producer Boney Kapoor, and actor Anil Kapoor.
In 2014, the Sanjayproduced Tevar, which starred Boney’s son, actor Arjun Kapoor, failed to succeed at the box office. But that didn’t deter the 52year-old. “We are very passionate filmmakers. We wanted to make Tevar, and went ahead with it. We spent more money on the film than we recovered, but that really is irrelevant. Of course numbers are important, but they don’t hold us back,” says Sanjay, who was seen in Lust Stories.
Evidently, a film or two failing doesn’t bother Sanjay, who comes from a family of producers. “I think numbers are important for single producers, where they have to depend on the money their projects earn. But when it comes to a production house like ours, there are things beyond numbers. I mean there are things like the first half and second half performance of the films. There are many other little things that matter to the producer,” he says.
The box office failure of his 2014 film Tevar hasn’t deterred the producer in Sanjay Kapoor