To boost tourism, ministry seeks help of bloggers

NEWDELHI: In an attempt to popularise lesser-known places with tourism potential in the country, the ministry of tourism has reached out to travel bloggers.

The ministry has selected eight bloggers, mostly women, to write about eight destinations, which will be picked next week by tourism ministry.

The write-ups by the bloggers will be published in their personal blogs, and promoted on other social media platforms like Twitter and Instagram. Later, they will also be published on tourism ministry’s website –incredibleindia.com, officials said.

The bloggers will visit the destinations in February and March.

“We had a meeting with around 17 travel bloggers a few days back. We have zeroed down on eight bloggers... We are open to suggestions and new thinking, and recognise the power of social media,” tourism minister KJ Alphons said.