Chamki all for girl child cause!
On the occasion of the International Day of the Girl Child, observed on October 11 every year, Galli Galli Sim Sim, Indian adaptation of Sesame Street, supported by P&G is introducing a month-long series of episodes focusing on gender equity and a new segment Growing Up With Chamki. These special episodes unpack notions around gender for little children in their formative years, questioning the gender bias on actions and activities like cooking, crying, leading a sports team and finding engineering solutions. Led by the feisty, 5year old muppet, Chamki, the episodes are part of the movement to create a more empowering narrative for young girls in media. Viewers can watch these inspiring episodes of Galli Galli Sim Sim on DD National from Monday to Friday at 3 PM. The new segment will motivate children to reject common gender biases like boys don’t cry or girls can’t lead and more.