Not just 2016, festive weekends of 2017 are also booked for big-ticket releases
It has almost become a norm in Bollywood to pre-book major release dates — including public holidays as well as festive weekends. Now, filmmakers seem to be taking this trend a step further, as many have started booking big weekends two years in advance.
Thus, actor-filmmaker Arbaaz Khan has apparently already booked Eid 2017 for Dabangg 3, which will star his brother, Salman Khan. The sequel to Ajay Devgn’s 2012 hit, Son Of Sardaar, has also been lined up for Diwali 2017. “If choosing the correct releasere date can make an impactim of 30-40% in the collections,coc what’s wrong with it? Even average films do well around this time because people have the time an and money during the festive se season,” says filmmaker V Vipul Shah.
Meanwhile, 2016’s big weekends have also been booked. The Republic Day weekend will see the Akshay Kumar-starrer, Airlift. Eid is se set for a clash between Shah Rukh Khan’s Raees and Salman’s Sultan. The In Independence Day weekend w will see Hrithik Roshan’s Mohenjo Daro hit the big screen. Diwali has two releases lines up — Ajay’s Shivaay and Varun Dhawan’s Shuddhi. Aamir Khan will reclaim his favourite release slot, Christmas, with Dangal.
Filmmaker Vikas Bahl is happy that big stars like the Khans are blocking festive release dates. “It’s good that the Khans are releasing films during these festive periods. It’s good because it brings more money (to the box office), and helps small films,” he says.
Trade analysts do not seem to be in favour of the trend. “Filmmakers announce release dates simply to blackmail actors into doing their films. Secondly, blocking a big release date doesn’t mean no other film can come on that day. It’s a bullying tactic of sorts. Your content should have power and quality ... Look at Tanu Weds Manu Returns and ABCD 2; they released on non-festive dates,” says trade expert Amod Mehra.