‘Critic re­views don’t mat­ter’

Hindustan Times (Patna) - Live - - Front Page - an­juri.na­yar@hin­dus­tan­times.com An­juri Na­yar Singh

His last film Hu­mari Ad­huri Ka­haani was panned by most film crit­ics, but ac­tor Em­raan Hashmi says that he never had a doubt that the right tar­get au­di­ence would like the film. “The au­di­ence can­not be dic­tated by what crit­ics write. A con­sumer pays money to en­joy a film. He doesn’t go to watch the film with the same mind­set as some­one who watches it as his pro­fes­sion. A critic de­con­structs a film and just picks up things that are wrong with it. Noth­ing changes if crit­ics don’t like a film,” says the 36-year-old, adding, “A lot of crit­ics also got a bit harsh and per­sonal, with our film. Crit­ics have their bi­ases. The au­di­ence can also see through these per­sonal bi­ases,” he says.

Hashmi says the fact that there is usu­ally a gap be­tween critic rat­ings and box of­fice num­bers proves this.

“When you make a film, it is rel­e­vant to a cer­tain sec­tion of the au­di­ence and may not to rel­e­vant to another sec­tion. But that doesn’t mean that the film was not good,” he says. The ac­tor feels that de­spite all pro­mo­tional strate­gies, what works best for a film is word-of-mouth. “There is noth­ing like peo­ple talk­ing about the film. No mat­ter how the re­views are, if your friends and fam­ily have liked a film, you will def­i­nitely go and watch it,” he says.

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