‘Critic reviews don’t matter’
His last film Humari Adhuri Kahaani was panned by most film critics, but actor Emraan Hashmi says that he never had a doubt that the right target audience would like the film. “The audience cannot be dictated by what critics write. A consumer pays money to enjoy a film. He doesn’t go to watch the film with the same mindset as someone who watches it as his profession. A critic deconstructs a film and just picks up things that are wrong with it. Nothing changes if critics don’t like a film,” says the 36-year-old, adding, “A lot of critics also got a bit harsh and personal, with our film. Critics have their biases. The audience can also see through these personal biases,” he says.
Hashmi says the fact that there is usually a gap between critic ratings and box office numbers proves this.
“When you make a film, it is relevant to a certain section of the audience and may not to relevant to another section. But that doesn’t mean that the film was not good,” he says. The actor feels that despite all promotional strategies, what works best for a film is word-of-mouth. “There is nothing like people talking about the film. No matter how the reviews are, if your friends and family have liked a film, you will definitely go and watch it,” he says.