Now, cab company shows puppy love
In light of a recent incident where a woman accused a city cab driver of obscenity, and similar other incidents that have resulted in a big trust deficit among Delhiites, cab companies are now going all out to salvage their image.
After providing offers on gourmet meals at city eateries, including free cocktails, extended happy hours and more, the cab service Uber, that was under fire last year after a woman got raped by one of its drivers, has now come up with another initiative. The offer, applicable yesterday, included volunteers arriving with a puppy in a cab at the press of a button on the app. The users got 15 minutes of playtime with the dog as a “de-stressing exercise” and even had the option to adopt the dog.
“Such campaigns go beyond booking a cab. The idea is to provide a positive experience to our customers. We are a fun brand, and want our customers to engage with us on that level,” said Saad Ahmed from the company.
Ola, another popular cab firm in the city, is coming up with campaigns to keep customers on their side. From fixed discounts on all rides for an entire week to gifting special vouchers to your friend — the offers keep coming in. But are Delhiites buying into these? “I am sure the campaigns are about striking a chord and saying ‘we’re for the youth, we’re cute and we’re trying hard’. But to me, the proposition they are selling is not clear at all,” says city-based musician Kavya Trehan, 22. Naina Kaur, a 25-year-old dance teacher, says she’d rather the companies “just ensure that there’s a cab around all the time, with background checks on their drivers”.
I’d rather the companies ensure that there’s a cab around all the time, with proper checks on the drivers
Naina Kaur, dance teacher