Now, cab com­pany shows puppy love

Hindustan Times (Patna) - Live - - Front Page - Snigdha Ahuja snigdha.ahuja@hin­dus­tan­times.com

In light of a re­cent in­ci­dent where a woman ac­cused a city cab driver of ob­scen­ity, and sim­i­lar other in­ci­dents that have re­sulted in a big trust deficit among Del­hi­ites, cab com­pa­nies are now go­ing all out to sal­vage their im­age.

Af­ter pro­vid­ing of­fers on gourmet meals at city eater­ies, in­clud­ing free cock­tails, ex­tended happy hours and more, the cab ser­vice Uber, that was un­der fire last year af­ter a woman got raped by one of its driv­ers, has now come up with another ini­tia­tive. The of­fer, ap­pli­ca­ble yesterday, in­cluded vol­un­teers ar­riv­ing with a puppy in a cab at the press of a but­ton on the app. The users got 15 min­utes of play­time with the dog as a “de-stress­ing ex­er­cise” and even had the op­tion to adopt the dog.

“Such cam­paigns go be­yond book­ing a cab. The idea is to pro­vide a pos­i­tive ex­pe­ri­ence to our cus­tomers. We are a fun brand, and want our cus­tomers to en­gage with us on that level,” said Saad Ahmed from the com­pany.

Ola, another pop­u­lar cab firm in the city, is com­ing up with cam­paigns to keep cus­tomers on their side. From fixed dis­counts on all rides for an en­tire week to gift­ing spe­cial vouch­ers to your friend — the of­fers keep com­ing in. But are Del­hi­ites buy­ing into these? “I am sure the cam­paigns are about strik­ing a chord and say­ing ‘we’re for the youth, we’re cute and we’re try­ing hard’. But to me, the propo­si­tion they are selling is not clear at all,” says city-based mu­si­cian Kavya Tre­han, 22. Naina Kaur, a 25-year-old dance teacher, says she’d rather the com­pa­nies “just en­sure that there’s a cab around all the time, with back­ground checks on their driv­ers”.

I’d rather the com­pa­nies en­sure that there’s a cab around all the time, with proper checks on the driv­ers

Naina Kaur, dance teacher

PHOTO: IS­TOCK

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