Yeh music formula hit hai
Remakes, spin-offs and rejigged versions. No, we are not talking about Bollywood films. Filmmakers are now opting for sequels and remakes of older songs for their projects.
Actor Kangana Ranaut’s Sadi Gali from Tanu Weds Manu (2011) became Mari Gali in Tanu Weds Manu Returns while Bezubaan in Remo D’Souza’s ABCD (2013) got a new twist in ABCD 2 with Bezubaan Phir Se. Abhishek Bachchan’s next film, All Is Well, also has a refreshed version of Mere Humsafar from the 1988 hit, Qayamat Se Qayamat Tak (QSQT). “I really wanted a nice journey song in the film. Mithoon, who composed the song, suggested that we retain the mukhda from the QSQT version. I think people will relate to it well. It also acts as a recall value for some,” says Umesh Shukla, the director of All Is Well.
However, Aanand L Rai, who directed Tanu Weds Manu points out: “We all want our films to do well commercially. So often, out of insecurity, we induce nostalgia by putting in older hit songs in the films.” Actors, too, are coming out with unplugged versions to promote their films. While Alia Bhatt’s Samjhawan added to Humpty Sharma Ki Dulhania’s promotions, Shraddha Kapoor crooned Galliyan for Ek Villian, and Bezubaan Phir se for ABCD 2.
Trade analyst Atul Mohan says, “If a song has done well, there is no problem in changing its treatment. It takes lesser time to make these songs popular and that works for the makers,” he says.
We want our films to do well commercially. So often, out of insecurity, we induce nostalgia by putting in older hit songs in the films
—Aanand L Rai, filmmaker
Left: The upcoming film All Is Well (L) has borrowed a song from (below) Qayamat Se Qayamat Tak (1988); Right: Shraddha Kapoor lent her voice to some unplugged tracks from her films Left: a still from Tanu Weds Manu