Are apps chang­ing the courtship rit­u­als?

Hindustan Times (Patna) - Live - - Leisure -

Glued to smart­phones at ev­ery wak­ing mo­ment, peo­ple shop online for ev­ery­thing from jobs to food. So why not love? In fact, mil­lions are find­ing love online, as tech­nol­ogy corners the mar­ket in ro­mance in the US. Prom­ises of last­ing hap­pi­ness, a kinky af­fair or a one- night stand — all at the click of a but­ton — are dan­gled be­fore lonely hearts who sign onto a daz­zling ar­ray of dat­ing sites.

Online dat­ing is all the more at­trac­tive in big cities where friend­ship groups are tight, re­la­tion­ships at work can be per­ilous and where dal­liances in bars are viewed with sus­pi­cion or quickly for­got­ten. Ba­si­cally, tech­nol­ogy is chang­ing the way peo­ple liv­ing in big towns court.

Tin­der, which was set up in 2012, claims to cre­ate 26 mil­lion matches around the world ev­ery day, puts peo­ple in touch, who “swipe right” on photos of each other, in­di­cat­ing po­ten­tial at­trac­tion. In fact, ‘ swipe left’ and ‘ swipe right’ have be­come a part of the cul­tural ver­nac­u­lar in New York. For young­sters, dat­ing apps be­come a way of life — or at least a crutch to get through lean times in love.

The scene is not very dif­fer­ent in In­dia where an in­creas­ing num­ber of peo­ple are find­ing love online. While the idea was a scary one a few years back, the num­ber of young­sters ‘ dat­ing’ some­one they haven’t met yet is in­creas­ing fast.

“I am in a se­ri­ous re­la­tion­ship for the last five months. My girl­friend and I spend a lot of time to­gether online, and will be meet­ing soon for the first time,” says 26- year- old ac­coun­tant Ni­hal Roy.

Rima Bak­shi, 24, an in­te­rior de­signer also met her part­ner through a dat­ing app. “It’s eas­ier to get to know peo­ple online. There are less in­hi­bi­tions and no has­sles of putting your best face for­ward — the usual pres­sures of plan­ning a for­mal date when the re­la­tion­ship is in the ini­tial stages. And if things don’t work out, it’s eas­ier to walk out with­out things get­ting too messy,” she says.


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