Are apps changing the courtship rituals?
Glued to smartphones at every waking moment, people shop online for everything from jobs to food. So why not love? In fact, millions are finding love online, as technology corners the market in romance in the US. Promises of lasting happiness, a kinky affair or a one- night stand — all at the click of a button — are dangled before lonely hearts who sign onto a dazzling array of dating sites.
Online dating is all the more attractive in big cities where friendship groups are tight, relationships at work can be perilous and where dalliances in bars are viewed with suspicion or quickly forgotten. Basically, technology is changing the way people living in big towns court.
Tinder, which was set up in 2012, claims to create 26 million matches around the world every day, puts people in touch, who “swipe right” on photos of each other, indicating potential attraction. In fact, ‘ swipe left’ and ‘ swipe right’ have become a part of the cultural vernacular in New York. For youngsters, dating apps become a way of life — or at least a crutch to get through lean times in love.
The scene is not very different in India where an increasing number of people are finding love online. While the idea was a scary one a few years back, the number of youngsters ‘ dating’ someone they haven’t met yet is increasing fast.
“I am in a serious relationship for the last five months. My girlfriend and I spend a lot of time together online, and will be meeting soon for the first time,” says 26- year- old accountant Nihal Roy.
Rima Bakshi, 24, an interior designer also met her partner through a dating app. “It’s easier to get to know people online. There are less inhibitions and no hassles of putting your best face forward — the usual pressures of planning a formal date when the relationship is in the initial stages. And if things don’t work out, it’s easier to walk out without things getting too messy,” she says.