The interesting perfume habit
Women do not buy perfume for other women and they certainly do not share them, an interesting study has revealed.
The study investigated fragrance-buying intentions of 146 women from the US and the Netherlands. Women who do buy or share fragrances with other women choose fragrances they do not like themselves or no longer value, the findings suggested.
The study was recently published in Journal Food Quality and Preference. According to the results of the study, many women keep their perfume preferences a secret because they consider them an integral part of their personal identity. “They may use the same fragrance for many years, and some women keep their fragrance choice a secret so their friends won’t wear it,” Howell said.
When it comes to scents, women might like to sabotage their best female friends, the researchers found. “When women like a fragrance, they will purchase it for themselves or a male friend, but not for a female friend,” Howell said. “When they dislike a scent, they won’t purchase it for themselves or their boyfriend, but they will buy it for a female friend,” Howell said. Girls, when you are out shopping next, notice your perfume habits!