Hrithik, Sonam bond over fash­ion

Hindustan Times (Patna) - Live - - Front Page - Anir­ban Das anir­ban. das@ hin­dus­tan­times. com

An in­creas­ing num­ber of Bol­ly­wood stars have started dab­bling in ven­tures other than act­ing, and the fash­ion in­dus­try seems to be a draw for many. While Hrithik Roshan launched his brand of ca­sual cloth­ing last year, Sonam Kapoor, along with her sis­ter Rhea Kapoor, will soon an­nounce the launch of her fash­ion la­bel. In fact, re­cently, when Hrithik and Sonam met in Tur­key to shoot for a song, they dis­cussed the func­tion­ing of the fash­ion in­dus­try at length.

“Hrithik launched his brand last year, and hence, he un­der­stands the busi­ness of fash­ion. He also knows that Sonam is soon go­ing to launch her own brand. So, when the two met on the sets, they got talk­ing about the sta­tus of her la­bel. When Sonam briefed him, Hrithik started giv­ing her ad­vice on how to mar­ket her la­bel to at­tract the youth. They spoke about the re­tail in­dus­try, and ex­changed notes on how to build a strong brand,” says an in­sider.

In­ter­est­ingly, Sonam also showed Hrithik pic­tures of some of the col­lec­tions from her brand. “She wanted to get his feed­back. As for Hrithik, he was im­pressed with what he saw,” adds the source. While both the ac­tors re­mained un­avail­able for com­ments, Sonam’s spokesper­son con­firmed the episode.

Hrithik and Sonam spoke about the re­tail in­dus­try, and ex­changed notes on how to build a strong brand

A source

PHOTO: IANS PHOTO: DABBOO RATNANI

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