Bol­ly­wood’s hit sec­ond half

Ex­perts pre­dict that the next six months of 2015 in the Hindi film in­dus­try — which ap­par­ently has ` 1,000 crore rid­ing on it — will be prof­itable

Hindustan Times (Patna) - Live - - Front Page - PRASHANT SINGH

While Bol­ly­wood saw its first box of­fice hit for the year in Ak­shay Ku­mar’s Baby, which re­leased in Jan­uary, there weren’t any block­busters post that, un­til Sal­man Khan’s Ba­jrangi Bhai­jaan (BB) hit the­atres. The film has done a busi­ness of over ` 300 crore in In­dia. Now, trade ex­perts say that the sec­ond half of the year looks “pos­i­tive”. They say that over ` 1,000 crore is rid­ing on the up­com­ing Hindi films.

The sec­ond half has taken off with the Ak­shay Ku­mar and Sid­harth Mal­ho­trastar­rer Broth­ers, which will be fol­lowed by Saif Ali Khan’s Phan­tom, Singh Is Bling, di­rec­tor San­jay Gupta’s Jazbaa star­ring Aish­warya Rai Bachchan, Prem Ratan Dhan Payo star­ring Sal­man, Im­tiaz Ali’s Ta­masha with Ran­bir Kapoor and Deepika Padukone, Ro­hit Shetty’s Dil­wale star­ring Shah Rukh Khan and Ka­jol, San­jay Leela Bhansali’s Ba­ji­rao Mas­tani and Vikas Bahl’s Shaandar.

“The buzz of our film is over­whelm­ing. I feel the pres­sure is on San­jay (Gupta). He says it is a re­minder that the film has to be good,” says Aish­warya.

Talk­ing about the im­por­tance of the sec­ond half of a year, trade an­a­lyst Amod Mehra says, “Over the past few years, it has be­come a trend that the sec­ond half is gen­er­ally over­loaded since big films stay away from the the­atres till the cricket T-20 gets over in May.” Ex­hibitor-dis­trib­u­tor Ak­shaye Rathi says things look “pos­i­tive” for the box of­fice in the com­ing months. “Thanks to the wave cre­ated by Ba­jrangi Bhai­jaan and Bahubali: The Be­gin­ning, things are look­ing pos­i­tive. And with the kind of star-laden films com­ing up, the trade as­pect looks solid, at least on pa­per.”

Film­mak­ers also seem to be con­fi­dent about their projects. “The ex­pe­ri­ence (of work­ing on Singh Is Bling) was great,” says di­rec­tor Prab­hud­heva. Im­tiaz adds, “I am not feel­ing any pres­sure. If there’s a story I want to make, I just go ahead with it.”

Clock­wise: Stills from Jazbaa, Ta­masha, Dil­wale, Broth­ers, Ba­ji­rao Mas­tani

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