Bollywood’s hit second half
Experts predict that the next six months of 2015 in the Hindi film industry — which apparently has ` 1,000 crore riding on it — will be profitable
While Bollywood saw its first box office hit for the year in Akshay Kumar’s Baby, which released in January, there weren’t any blockbusters post that, until Salman Khan’s Bajrangi Bhaijaan (BB) hit theatres. The film has done a business of over ` 300 crore in India. Now, trade experts say that the second half of the year looks “positive”. They say that over ` 1,000 crore is riding on the upcoming Hindi films.
The second half has taken off with the Akshay Kumar and Sidharth Malhotrastarrer Brothers, which will be followed by Saif Ali Khan’s Phantom, Singh Is Bling, director Sanjay Gupta’s Jazbaa starring Aishwarya Rai Bachchan, Prem Ratan Dhan Payo starring Salman, Imtiaz Ali’s Tamasha with Ranbir Kapoor and Deepika Padukone, Rohit Shetty’s Dilwale starring Shah Rukh Khan and Kajol, Sanjay Leela Bhansali’s Bajirao Mastani and Vikas Bahl’s Shaandar.
“The buzz of our film is overwhelming. I feel the pressure is on Sanjay (Gupta). He says it is a reminder that the film has to be good,” says Aishwarya.
Talking about the importance of the second half of a year, trade analyst Amod Mehra says, “Over the past few years, it has become a trend that the second half is generally overloaded since big films stay away from the theatres till the cricket T-20 gets over in May.” Exhibitor-distributor Akshaye Rathi says things look “positive” for the box office in the coming months. “Thanks to the wave created by Bajrangi Bhaijaan and Bahubali: The Beginning, things are looking positive. And with the kind of star-laden films coming up, the trade aspect looks solid, at least on paper.”
Filmmakers also seem to be confident about their projects. “The experience (of working on Singh Is Bling) was great,” says director Prabhudheva. Imtiaz adds, “I am not feeling any pressure. If there’s a story I want to make, I just go ahead with it.”
Clockwise: Stills from Jazbaa, Tamasha, Dilwale, Brothers, Bajirao Mastani