A techno-twist to fashion
Usually, smartphones are the bane of organised events, but one Japanese designer decided to use snap-happy fashionistas to his advantage and make them work to see his latest collection.
As Paris kicked off a nine-day fashion frenzy, tech-loving designer Kunihiko Morinaga for Anrealage unveiled a ready-to-wear collection made from photosensitive material.
But to experience it in all its glory, you had to put on a headset for the sound and activate the flash on your smartphone to photograph the models. Fashion first, Instagram or Twitter later.
To the naked eye, the clothes were grey or black, sometimes striped, resembling origami as the geometric lines played tricks on your vision. But under the light of the flashing cameras, the designs changed colour, becoming neon yellow or revealing chequered and diamond-shaped patterns in yellow, blue, pink and green.
Gender-blending was also hot on the catwalk of another Paris newcomer, Nehera, a brand founded in the 1930s by a Czechoslovakian entrepreneur that was recently revived. French designer Samuel Drira proposed a wardrobe that “transcends seasons, sexuality and styles” with a mostly white, ecru and black collection of unisex silhouettes. The Finnish brand Aalto meanwhile drew a large crowd to its first collection presented at the prestigious Paris event. There was a hint of a nineties rave party, as models paraded in long, loose-fitting silhouettes.
A design by Aalto
A design by Nehera