A techno-twist to fash­ion

Hindustan Times (Patna) - Live - - Variety -

Usu­ally, smart­phones are the bane of or­gan­ised events, but one Ja­panese de­signer de­cided to use snap-happy fash­ion­istas to his ad­van­tage and make them work to see his latest col­lec­tion.

As Paris kicked off a nine-day fash­ion frenzy, tech-lov­ing de­signer Ku­ni­hiko Mori­naga for An­re­alage un­veiled a ready-to-wear col­lec­tion made from pho­to­sen­si­tive ma­te­rial.

But to ex­pe­ri­ence it in all its glory, you had to put on a head­set for the sound and ac­ti­vate the flash on your smart­phone to pho­to­graph the mod­els. Fash­ion first, In­sta­gram or Twit­ter later.

To the naked eye, the clothes were grey or black, some­times striped, re­sem­bling origami as the geo­met­ric lines played tricks on your vi­sion. But un­der the light of the flash­ing cam­eras, the de­signs changed colour, be­com­ing neon yel­low or re­veal­ing che­quered and diamond-shaped pat­terns in yel­low, blue, pink and green.

Gen­der-blend­ing was also hot on the cat­walk of another Paris new­comer, Ne­hera, a brand founded in the 1930s by a Cze­choslo­vakian en­tre­pre­neur that was re­cently re­vived. French de­signer Sa­muel Drira pro­posed a wardrobe that “tran­scends sea­sons, sex­u­al­ity and styles” with a mostly white, ecru and black col­lec­tion of uni­sex sil­hou­ettes. The Fin­nish brand Aalto mean­while drew a large crowd to its first col­lec­tion pre­sented at the pres­ti­gious Paris event. There was a hint of a nineties rave party, as mod­els pa­raded in long, loose-fit­ting sil­hou­ettes.


A de­sign by Aalto


A de­sign by Ne­hera

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