CARV­ING A NEW FASH­ION PATH FOR MENSWEAR

Hindustan Times (Patna) - Live - - Front Page - Snigdha Ahuja

When it comes to menswear, it seems like there’s so much more In­dian guys can ex­per­i­ment with. Help­ing them hone their sar­to­rial skills, de­sign­ers Shan­tanu and Nikhil Mehra are now paving the way for niche fash­ion for men. From their looped, draped kur­tas to the sig­na­ture band­hgalas — the de­sign­ers are wel­com­ing a new phase of fash­ion into their brand, with ac­tors like Ran­veer Singh, Ab­hishek Bachchan and Ran­bir Kapoor al­ready don­ning the best of the la­bel’s de­signs.

“We are now carv­ing out our menswear from the ex­ist­ing brand um­brella and giv­ing it its own iden­tity. We have been do­ing menswear for al­most 15 years, and it’s in­nate in the DNA of the brand. The jour­ney of menswear is now be­ing given shape and form,” says Shan­tanu Mehra, speak­ing about the launch of their one-stop store, ex­clu­sively for men, start­ing with Kolkata. To cel­e­brate the same, a fash­ion show in Kolkata is be­ing held tonight giv­ing a sneak peek into the de­signs. “For in­spi­ra­tion, we al­ways go back to pre-in­de­pen­dence times. Vin­tage nostal­gia, colo­nial ar­chi­tec­ture and the Nehru­vian era in­spire our menswear, all laced with min­i­mal­ism and edge,” Shan­tanu adds.

Shan­tanu and Nikhil Mehra,

fash­ion de­sign­ers Menswear is in­nate in the DNA of our brand, and now we’ve de­cided to give it its own iden­tity

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