Pro­duc­tion on their mind

Hindustan Times (Patna) - Live - - Entertainment - Ji­gar Shah ji­gar.shah@hin­dus­tan­

Ac­tors like Sal­man Khan, Aamir Khan, Ajay Devgn, Ak­shay Ku­mar, Pooja Bhatt and Juhi Chawla have been pro­duc­ing films for some time now. And this list keeps grow­ing. Re­cently, ac­tors John Abra­ham (above far right), Priyanka Cho­pra and Anushka Sharma (above right) also jumped on the band­wagon. And if ru­mours are to be be­lieved, the lat­est ac­tor to join the club is

Shahid Kapoor (above), who in­di­rectly co-pro­duced his 2014 film, Haider (he didn’t charge a fee for the movie). But now, the 34-year-old is get­ting to fi­nance a pro­duc­tion, and al­ready has a project in mind, which will be di­rected by his fa­ther, Pankaj Ka­pur.

Cre­ative con­cern

Trade ex­pert Taran Adarsh says that while there are var­i­ous rea­sons that prompt ac­tors to take up pro­duc­tion, he adds that they are mostly cre­ative. “There are times when an ac­tor wants to do a par­tic­u­lar project or role, and he or she can do it more com­fort­ably by be­ing on the pro­ducer’s chair. The pro­ducer can plan a movie’s release, how to mar­ket the film, etc. The con­trol is in his or her hands. The pro­ducer can also take cre­ative de­ci­sions,” he says, adding that all “top ac­tors” are nowa­days making their own films. “They know that the film is be­ing sold on their name. So, why would they want to share the profit, or give the rights to an­other pro­ducer, when they can helm it them­selves,” adds Taran. Take Anushka's ex­am­ple, who, de­spite be­ing only 11 films old in the in­dus­try, turned pro­ducer with NH10 this year. “I want to cre­ate cin­ema be­cause I think I can. I have ideas," she had said in an ear­lier in­ter­view.

Money mat­ters

“Ac­tors turn pro­duc­ers when they don’t get the price they are look­ing for. Since they are act­ing in their pro­duc­tions, they don’t charge the act­ing fee. They take a share if the film is a hit. This way, they also get the brand­ing of be­ing pro­duc­ers," says trade an­a­lyst Amod Mehra.

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