Production on their mind
Actors like Salman Khan, Aamir Khan, Ajay Devgn, Akshay Kumar, Pooja Bhatt and Juhi Chawla have been producing films for some time now. And this list keeps growing. Recently, actors John Abraham (above far right), Priyanka Chopra and Anushka Sharma (above right) also jumped on the bandwagon. And if rumours are to be believed, the latest actor to join the club is
Shahid Kapoor (above), who indirectly co-produced his 2014 film, Haider (he didn’t charge a fee for the movie). But now, the 34-year-old is getting to finance a production, and already has a project in mind, which will be directed by his father, Pankaj Kapur.
Trade expert Taran Adarsh says that while there are various reasons that prompt actors to take up production, he adds that they are mostly creative. “There are times when an actor wants to do a particular project or role, and he or she can do it more comfortably by being on the producer’s chair. The producer can plan a movie’s release, how to market the film, etc. The control is in his or her hands. The producer can also take creative decisions,” he says, adding that all “top actors” are nowadays making their own films. “They know that the film is being sold on their name. So, why would they want to share the profit, or give the rights to another producer, when they can helm it themselves,” adds Taran. Take Anushka's example, who, despite being only 11 films old in the industry, turned producer with NH10 this year. “I want to create cinema because I think I can. I have ideas," she had said in an earlier interview.
“Actors turn producers when they don’t get the price they are looking for. Since they are acting in their productions, they don’t charge the acting fee. They take a share if the film is a hit. This way, they also get the branding of being producers," says trade analyst Amod Mehra.