Travel on Vidya’s mind
Apart from being part of films based on diverse subjects, Vidya Balan is also quite versatile in terms of the brands she endorses. The actor, who is the face of a few apparel and food brands in India, and is brand ambassador of the national sanitation campaign, has now been approached to endorse a travel website.
“The owners of a website have approached Vidya, as they want her to be the face of their latest campaign, which will promote Indian states as travel destinations. They thought that she is apt for it,” says a source, adding that the reason why the owners thought of having her on board was that apart from sporting Indian handlooms and textiles, Vidya is also very popular in small towns.
Apparently, the actor has met the website owners, and plans to associate with them. “She likes the concept of the campaign. She will have to travel to seven Indian states soon after coming on board. She will then highlight the tradition of each state, its cuisine and even sport the traditional outfit of the place. But, the deal is yet to be locked,” says the source.