Are you a sport shop­per?

Hindustan Times (Patna) - Live - - Variety -

Do you al­ways rush for a good deal and take pride in the pos­ses­sions that you buy at dis­count even if you can af­ford the full price of the prod­uct? Wel­come to the club of sport shop­pers!

For some, shop­ping is a pur­suit akin to an ath­letic com­pe­ti­tion, ac­cord­ing to a new study by San Francisco State Univer­sity re­searchers. “This is some­body who takes great pride in their abil­ity to get the thing they want at a dis­count,” said study lead au­thor Kath­leen O’Don­nell. “It is not about spend­ing the least, it is about saving the most,” O’Don­nell ex­plained.

The re­searchers de­fined a sport shop­per as some­one who of­ten can af­ford the items they buy at full price, but who hunt for bar­gain for the thrill. They enjoy out­smart­ing the re­tail sys­tem.

Also, the sport shop­per can re­mem­ber specif­i­cally the sto­ries be­hind the bar­gain items in their closet. Also, there is strat­egy be­hind each shop­ping en­deav­our.

The sport shop­per is dif­fer­ent from the bar­gain shop­per in that the bar­gain shop­per hunts for deals out of ne­ces­sity, while the sport shop­per does it for the “rush” of find­ing a good deal. The study was pub­lished in the Jour­nal of Re­tail­ing and Con­sumer Ser­vices.

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