Are you a sport shopper?
Do you always rush for a good deal and take pride in the possessions that you buy at discount even if you can afford the full price of the product? Welcome to the club of sport shoppers!
For some, shopping is a pursuit akin to an athletic competition, according to a new study by San Francisco State University researchers. “This is somebody who takes great pride in their ability to get the thing they want at a discount,” said study lead author Kathleen O’Donnell. “It is not about spending the least, it is about saving the most,” O’Donnell explained.
The researchers defined a sport shopper as someone who often can afford the items they buy at full price, but who hunt for bargain for the thrill. They enjoy outsmarting the retail system.
Also, the sport shopper can remember specifically the stories behind the bargain items in their closet. Also, there is strategy behind each shopping endeavour.
The sport shopper is different from the bargain shopper in that the bargain shopper hunts for deals out of necessity, while the sport shopper does it for the “rush” of finding a good deal. The study was published in the Journal of Retailing and Consumer Services.