Af­ter Udta Pun­jab, Great Grand Masti leaks on­line

Hindustan Times (Patna) - Live - - Front Page - Sub­hash K Jha ■ htc­ity@hin­dus­tan­times.com

Great Grand Masti, the third part of the Masti sex-com­edy fran­chise — sched­uled for re­lease on July 22 — was leaked on­line on Mon­day. The com­plete film of 2 hours and 14 min­utes in a high-def­i­ni­tion print along with full credit ti­tles can be seen on­line.

This is the sec­ond big Bol­ly­wood film in a month af­ter Udta Pun­jab to be leaked on­line, with a wa­ter­mark ‘cen­sor’. Some­thing that Pahlaj Ni­ha­lani, the chair­man of Cen­tral Board of Film Cer­ti­fi­ca­tion in In­dia, sees as an at­tempt to ma­lign the cen­sor board.

While the re­ac­tions of the pro­duc­ers and di­rec­tors who were caught un­awares by the set­back, ranged from “Too shocked to re­ply” to “Let me get back to you”, the dam­age to Great Grand Masti’s prospects at the box of­fice are se­ri­ous and griev­ous.

A lead­ing trade an­a­lyst, who didn’t want to be named, says: “The dam­age to this film would be far greater than Udta Pun­jab, as the lat­ter was leaked just a day or two be­fore re­lease, whereas Great Grand Masti is avail­able on­line a good three weeks be­fore its sched­uled date of re­lease. Fur­ther­more, the au­di­ence for the sex com­edy is the young post­pubescent males who are on­line all day long. Chances are, Great Grand Masti has lost a siz­able chunk of its au­di­ence due to the on­line leak.”

Stills from Great Grand Masti (above) and Udta Pun­jab (L)

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