Your favourite TV show: Off the tube, back on the web

MANY TV SHOWS ARE MAK­ING A COMEBACK ON THE IN­TER­NET AS WEB SE­RIES. WHAT IS MO­TI­VAT­ING THE SHIFT? WE FIND OUT...

Hindustan Times (Patna) - Live - - Front Page - Ruk­mini Cho­pra ruk­mini.cho­pra@hin­dus­tan­times.com

Last year, TV shows such as Bad­tameez Dil and Iss Pyaar Ko Kya Naam Doon (IPKKND) made their dig­i­tal come­backs. Now, there is good news for the fans of pop­u­lar shows Sarab­hai vs Sarab­hai and Hip Hip Hur­ray, as they are set to re­turn as web se­ries, too.

In­dus­try ex­perts say web of­fers more cre­ative free­dom. “Though tele­vi­sion is grow­ing, we are grap­pling with a lot of cen­sor­ship is­sues, es­pe­cially with in­ti­mate scenes and vi­o­lence,” says TV pro­ducer Vikas Gupta, who is bring­ing back Hip Hip Hur­ray. “TV is dom­i­nated by daily soaps. There is no place for a half-an-hour [youth­cen­tric] weekly any­more,” he adds.

“The re­sponse for Sarab­hai vs Sarab­hai was great. That’s why we are tak­ing this step,” says the show’s pro­ducer JD Ma­jethia.

Bad­tameez Dil star As­mita Sood says, “Ini­tially, I had no idea how the web ver­sion would be per­ceived. I guess I was wrong. It got a lot more pop­u­lar­ity on­line,” she says.

How­ever, some feel that the web­space is still in the de­vel­op­men­tal stage. Gul Khan, pro­ducer of IPKKND, says, “The in­vest­ment in a web se­ries varies from Rs 10,000 to Rs 1,00,000 per episode. It’ll take about four to five years for the web mar­ket to set­tle down.” While Gupta dds, “The money made on the web can’t be com­pared to what TV gen­er­ates, but there are times when you are driven only by cre­ativ­ity and pas­sion.”

(L-R clock­wise) Stills of the shows: Iss Pyaar Ko Kya Naam Doon; Hip Hip Hur­ray; Sarab­hai vs Sarab­hai; Bad­tameez Dil

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.