Your favourite TV show: Off the tube, back on the web
MANY TV SHOWS ARE MAKING A COMEBACK ON THE INTERNET AS WEB SERIES. WHAT IS MOTIVATING THE SHIFT? WE FIND OUT...
Last year, TV shows such as Badtameez Dil and Iss Pyaar Ko Kya Naam Doon (IPKKND) made their digital comebacks. Now, there is good news for the fans of popular shows Sarabhai vs Sarabhai and Hip Hip Hurray, as they are set to return as web series, too.
Industry experts say web offers more creative freedom. “Though television is growing, we are grappling with a lot of censorship issues, especially with intimate scenes and violence,” says TV producer Vikas Gupta, who is bringing back Hip Hip Hurray. “TV is dominated by daily soaps. There is no place for a half-an-hour [youthcentric] weekly anymore,” he adds.
“The response for Sarabhai vs Sarabhai was great. That’s why we are taking this step,” says the show’s producer JD Majethia.
Badtameez Dil star Asmita Sood says, “Initially, I had no idea how the web version would be perceived. I guess I was wrong. It got a lot more popularity online,” she says.
However, some feel that the webspace is still in the developmental stage. Gul Khan, producer of IPKKND, says, “The investment in a web series varies from Rs 10,000 to Rs 1,00,000 per episode. It’ll take about four to five years for the web market to settle down.” While Gupta dds, “The money made on the web can’t be compared to what TV generates, but there are times when you are driven only by creativity and passion.”
(L-R clockwise) Stills of the shows: Iss Pyaar Ko Kya Naam Doon; Hip Hip Hurray; Sarabhai vs Sarabhai; Badtameez Dil