Ready for solo shows?
In the ever-evolving fashion world, trends are not just limited to new designs. How the collections are presented has also undergone alterations from time to time. However, of late, the international fashion circuit has been experiencing a shake up of sorts. While fashion capitals like Milan, Paris, London and New York continue to organise fashion weeks, big brands such as Dior and Burberry, have been organising elaborate solo shows, to avoid “the clutter” of fashion weeks. “I feel it’s a novel idea. Consumers are looking for different experiences. Such shows take help you experience the brand in totality,” says designer Anavila Misra. Designer Nachiket Barve reveals that the trend of solo shows is picking up in India, saying, “In Anamika’s installation in Kolkata, people saw her new collection as opposed to at a fashion week.” he adds.
OFF THE BEATEN PATH
Even though most designers depend on intimate previews or fashion weeks to showcase their collections, designers like Abu Jani and Sandeep Khosla swim against the tide. “We have never followed a conventional path — be it our designs or the way we market ourselves. We have done a series of independent and extravagant fashion presentations. It was because we like creating dramatic experiences,” says Khosla.
However, designer Anita Dongre feels that the decision to do an elaborate independent show “entirely depends on the designer”. “If designers have something to say that can be experienced through a show, then it makes sense. Also, if one can afford an independent show, then they should go for it,” she says. Most designers are of the opinion that an offpiste show has its share of benefits. While some say the undivided attention of the media, the buyers and the consumers is a plus, others feel that the chance to do a personalised set-up is tempting.
Organising a solo show is not a cakewalk. It is financially draining, and requires a lot of energy. “Solo shows are demanding. Designing a new collection, hiring models and crew, all this requires blood, sweat and tears, and big bucks,” says Jani.
THE MAGIC OF TWO
While, Barve feels that it is too soon for solo shows to take over Dongre thinks that “both formats can coexist”.
Solo shows take you away from the commerce, and help you experience the brand in its totality ANAVILA MISRA, DESIGNER
Dior’s show was held at the Palais Bulle in Theoule-sur-Mer, France