Ready for solo shows?

Hindustan Times (Patna) - Live - - Lifestyle - Ruchika Kher ruchika.kher@hin­dus­tan­times.com

In the ever-evolv­ing fash­ion world, trends are not just lim­ited to new de­signs. How the col­lec­tions are pre­sented has also un­der­gone al­ter­ations from time to time. How­ever, of late, the in­ter­na­tional fash­ion cir­cuit has been ex­pe­ri­enc­ing a shake up of sorts. While fash­ion cap­i­tals like Mi­lan, Paris, Lon­don and New York con­tinue to or­gan­ise fash­ion weeks, big brands such as Dior and Burberry, have been or­gan­is­ing elab­o­rate solo shows, to avoid “the clut­ter” of fash­ion weeks. “I feel it’s a novel idea. Con­sumers are look­ing for dif­fer­ent ex­pe­ri­ences. Such shows take help you ex­pe­ri­ence the brand in to­tal­ity,” says de­signer Anav­ila Misra. De­signer Nachiket Barve re­veals that the trend of solo shows is pick­ing up in In­dia, say­ing, “In Anamika’s in­stal­la­tion in Kolkata, peo­ple saw her new col­lec­tion as op­posed to at a fash­ion week.” he adds.

OFF THE BEATEN PATH

Even though most de­sign­ers de­pend on in­ti­mate pre­views or fash­ion weeks to show­case their col­lec­tions, de­sign­ers like Abu Jani and San­deep Khosla swim against the tide. “We have never fol­lowed a con­ven­tional path — be it our de­signs or the way we mar­ket our­selves. We have done a se­ries of in­de­pen­dent and ex­trav­a­gant fash­ion pre­sen­ta­tions. It was be­cause we like creat­ing dra­matic ex­pe­ri­ences,” says Khosla.

How­ever, de­signer Anita Don­gre feels that the de­ci­sion to do an elab­o­rate in­de­pen­dent show “en­tirely de­pends on the de­signer”. “If de­sign­ers have some­thing to say that can be ex­pe­ri­enced through a show, then it makes sense. Also, if one can af­ford an in­de­pen­dent show, then they should go for it,” she says. Most de­sign­ers are of the opin­ion that an off­piste show has its share of ben­e­fits. While some say the un­di­vided at­ten­tion of the me­dia, the buy­ers and the con­sumers is a plus, oth­ers feel that the chance to do a per­son­alised set-up is tempt­ing.

TOUGH TER­RAIN

Or­gan­is­ing a solo show is not a cake­walk. It is fi­nan­cially drain­ing, and re­quires a lot of en­ergy. “Solo shows are de­mand­ing. De­sign­ing a new col­lec­tion, hir­ing mod­els and crew, all this re­quires blood, sweat and tears, and big bucks,” says Jani.

THE MAGIC OF TWO

While, Barve feels that it is too soon for solo shows to take over Don­gre thinks that “both for­mats can co­ex­ist”.

Solo shows take you away from the com­merce, and help you ex­pe­ri­ence the brand in its to­tal­ity ANAV­ILA MISRA, DE­SIGNER

PHOTO: CHRISTOPHE SI­MON/AFP

Dior’s show was held at the Palais Bulle in Theoule-sur-Mer, France

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