This Pop Up launch is a hit!
To experience the flagship smartphone, OnePlus 3, at its launch, thousands of people queued outside the OnePlus ‘Pop Up’ stores
across the world including India, the United States and Europe.
Each Pop Up event saw over 800 attendees, with the Bangalore pop up store crossing the 1000 mark. Fans queued up 8 hours prior to the opening of doors waiting in extreme eagerness to experience the device. Along with experiencing the OnePlus 3, attendees also engaged in photo booths and caricature creations and walked away with gifts.
OnePlus which entered the Indian market in 2014, is known for their flagship mobile sold via an online-only business model. Additionally, the company is said to employ unconventional marketing tactics relying heavily on word of mouth and the OnePlus community.
“We’re supremely confident about our products. Once users try our products, they’ll understand the value proposition, and then hopefully tell their friends about OnePlus,” says Vikas
Agarwal, General Manager, OnePlus India. “We don’t spend much on marketing. We would rather pass those savings to the customers, which is why the community word of mouth is so important to us,” he adds
OnePlus followed up the OnePlus 3 virtual reality device launch with a series of offline experience zones they’ve dubbed as pop up stores. Users can come to these exclusive pop up locations for hands on experience.
Fans of OnePlus get clicked at the pop up store in Bangalore
A glimpse of the newly launched OnePlus 3 (above) Crowd queue outside the Bangalore Pop Up store for a first-hand experience of the new device (below)
Vikas Agarwal giving away prizes to the winners
The newly lauched flagship smartphone