This Pop Up launch is a hit!

Hindustan Times (Patna) - Live - - Lifestyle - HTC

To ex­pe­ri­ence the flag­ship smart­phone, OnePlus 3, at its launch, thou­sands of peo­ple queued out­side the OnePlus ‘Pop Up’ stores

across the world in­clud­ing India, the United States and Europe.

Each Pop Up event saw over 800 at­ten­dees, with the Ban­ga­lore pop up store cross­ing the 1000 mark. Fans queued up 8 hours prior to the opening of doors wait­ing in ex­treme ea­ger­ness to ex­pe­ri­ence the de­vice. Along with ex­pe­ri­enc­ing the OnePlus 3, at­ten­dees also en­gaged in photo booths and car­i­ca­ture cre­ations and walked away with gifts.

OnePlus which en­tered the Indian mar­ket in 2014, is known for their flag­ship mo­bile sold via an on­line-only busi­ness model. Ad­di­tion­ally, the com­pany is said to em­ploy un­con­ven­tional mar­ket­ing tac­tics re­ly­ing heav­ily on word of mouth and the OnePlus com­mu­nity.

“We’re supremely con­fi­dent about our prod­ucts. Once users try our prod­ucts, they’ll un­der­stand the value propo­si­tion, and then hope­fully tell their friends about OnePlus,” says Vikas

Agar­wal, Gen­eral Man­ager, OnePlus India. “We don’t spend much on mar­ket­ing. We would rather pass those sav­ings to the cus­tomers, which is why the com­mu­nity word of mouth is so im­por­tant to us,” he adds

OnePlus fol­lowed up the OnePlus 3 vir­tual real­ity de­vice launch with a se­ries of off­line ex­pe­ri­ence zones they’ve dubbed as pop up stores. Users can come to these exclusive pop up lo­ca­tions for hands on ex­pe­ri­ence.


Fans of OnePlus get clicked at the pop up store in Ban­ga­lore

A glimpse of the newly launched OnePlus 3 (above) Crowd queue out­side the Ban­ga­lore Pop Up store for a first-hand ex­pe­ri­ence of the new de­vice (be­low)

Vikas Agar­wal giv­ing away prizes to the win­ners

The newly lauched flag­ship smart­phone

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