Cash crunch: Brides rent lehen­gas on­line

Hindustan Times (Patna) - Live - - Front Page - Akshay Kaushal akshay.kaushal@hin­dus­tan­times.com

First it was the sh­a­gun ka li­fafa, now it’s Delhi’s wed­ding trousseaus that are bear­ing the brunt of de­mon­eti­sa­tion. The wed­ding sea­son is here, but un­like ear­lier, when bridesto-be were able to spend hard cash on their favourite lehenga, this year their purse strings are a lit­tle tighter, forc­ing them to rent de­signer clothes.

Rental web­sites ob­vi­ously have rea­son to cheer, since their sales have gone through the roof. And they be­lieve this trend will gain more steam. “We were get­ting al­most 50 clients ev­ery week, and the num­ber has in­creased to 100 af­ter de­mon­eti­sa­tion,” says Akshay Taneja, founder of Ren­tACloset.com.

Sabena Puri, co-founder Stage3, says, “Now that peo­ple are short of hard cash, our cus­tomers have tripled in num­ber.”

Kanika Dhingra, 26, who rented de­sign­er­wear for her wed­ding, says, “It’s a great idea, es­pe­cially af­ter de­mon­eti­sa­tion. I was any­way not go­ing to wear my wed­ding lehenga again. So I rented one to deal with the cash crunch.”

Nidhi Dhi­man, who is get­ting mar­ried in Jan­uary, adds: “I got the best of de­sign­er­wear on rent for my wed­ding. The rates are also af­ford­able. My par­ents and I were wor­ried about my wed­ding trousseau shop­ping af­ter de­mon­eti­sa­tion. Things are much more sorted now.”

I was any­way not go­ing to wear my wed­ding lehenga again. So I rented one to deal with the cash crunch KANIKA DHINGRA, WHO GOT MAR­RIED IN NOVEM­BER

PHOTO: IMAGESBAZAAR

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.