We un­der­es­ti­mate au­di­ence: Bhatt

Vikram Bhatt feels In­dian au­di­ence is open to new con­tent but we of­ten tend to un­der­rate them

Hindustan Times (Patna) - Live - - Front Page - Yah­sika Mathur yashika.mathur@hin­dus­tan­times.com

Film­maker Vikram Bhatt (right) is ready to roll out his much talked about web se­ries based on a woman’s sex­ual de­sires.

Bhatt, who launched his web chan­nel re­cently, feels his story will go well with the In­dian au­di­ence. “We un­der­es­ti­mate our au­di­ence. This is the same au­di­ence which goes and watches Amer­i­can TV. So, if they can un­der­stand those shows, why won’t they un­der­stand my story? You should go on­line and see the num­ber of In­di­ans who are into fetishes but ob­vi­ously they use different names,” says Bhatt. He ex­plains how the au­di­ence is bound by moral­ity when it comes to the­atres: “Watch­ing some­thing on the in­ter­net is a per­sonal ex­pe­ri­ence. In a the­atre, you tend to get moral­is­tic be­cause you have peo­ple around you.”

On dig­i­tal view­er­ship’s prospects of be­com­ing the next big thing in the in­dus­try, he says: “We are at a curve. If any­one says it is a pass­ing phase, then I will say it is not. A model is emerg­ing but one doesn’t know if this is go­ing to work or if an­other rev­enue model will emerge. All I know is that your tele­phone screen has be­come your first source of en­ter­tain­ment. Your phone oc­cu­pies your con­scious­ness.”

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