CLEAN IN­DIA

From Vidya Balan to Big B, Bol­ly­wood ac­tors are work­ing hard to spread aware­ness on san­i­ta­tion

Hindustan Times (Patna) - Live - - ENTERTAINMENT - Monika Rawal Kukreja

While films are now ad­dress­ing se­ri­ous social is­sues, it is over­whelm­ing to see Bol­ly­wood celebri­ties tak­ing charge off­screen as well. Do­ing their bit to spread aware­ness on the im­por­tance of san­i­ta­tion and hy­giene, there are many that have come for­ward and of­fered sup­port.

Re­cently ac­tor Anushka Sharma (right) was cho­sen as the female face of Prime Min­is­ter Naren­dra Modi’s Swachh Bharat Ab­hiyan, where she would be fo­cus­ing on women and open defe­ca­tion. While cham­pi­oning the ini­tia­tive that high­lights the wom­en­cen­tric as­pects of open defe­ca­tion, Anushka is also ex­pected to ini­ti­ate com­mu­ni­ca­tion with women, mostly in ru­ral and semi-ru­ral ar­eas.

Last year in Septem­ber, ac­tor Amitabh Bachchan (inset) fea­tured in a gov­ern­ment video on open defe­ca­tion, urg­ing peo­ple to join the move­ment. An­other sig­nif­i­cant con­tri­bu­tion has been from ac­tor Vidya Balan (far right). As the na­tional san­i­ta­tion brand am­bas­sador, she has been work­ing hard to make In­dia defe­ca­tion free. Over last five years, Vidya has been part of a na­tion­wide cam­paign that aims at con­struct­ing more toi­lets.

As for the ef­forts made through movies, ac­tors Ak­shay Ku­mar (above right) and Bhumi Pednekar would be seen in a film ti­tled Toi­let: Ek Prem Katha, which will be a satir­i­cal com­edy based on Prime Min­is­ter Naren­dra Modi’s Swachh Bharat Ab­hiyan. The film will high­light the im­por­tance of the pay-and-use toi­let scheme.

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