STAR POWER SETS CAMPUS ON FIRE
Celebrities and college crowds feed off each other’s energy, as films are promoted and events get a dash of glitter
There’s nothing that spells S-T-A-R more than the sight of thousands of super-excited faces, the thunderous sound of cheers, the arms waving in the air. That’s the sight that greets celebrities whenever they come to a college campus.
In earlier years, celeb visits to the campus were limited to cultural fests. Now it’s a regular occurrence for either a college to invite famous names to events, or for the famous names to promote their work on the campus.
“Inviting eminent personalities to an event makes all the difference,” says Bharatendu Verma, president of the Shri Ram College of Commerce students’ union. “Their presence creates a lot of excitement.” A college that hosts a major celeb gets an extra shine on its reputation, adds Verma.
In recent times, actors Akshay Kumar and Govinda visited Amity University and SRCC, respectively, to promote their films; singer Kanika Kapoor came to Lady Shri Ram College for Women to launch a cosmetic product; and director Anurag Kashyap made an appearance at Hindu College to launch an app.
While private universities like Amity ask for in-film branding, state universities often pay or demand nothing.
Dr Rama, Principal of Hans Raj College, says, “It’s not as if DU colleges have the funds to pay celebrities. And when they get to interact with thousands of students, there’s nothing else the stars ask for.”
SRCC Principal Rajendra Prasad Rustagi also says, “Who’d want to pass up the chance to interact with so many students of an institute as prestigious as DU?”
Sukhwinder Singh, who performed at Indraprastha University, says that college students have a different charm as an audience. “At other shows, we have to be a little mellow, but at college performances, we can rock it out,” he says. “So we may charge half, or nothing — the crowd’s energy is worth it.”
Akshay Kumar (above) promotes his film at Amity University, and Hollywood star Ashley Judd (this photo) will come to Indraprastha University for a talk on Feb 17
Actor Govinda at SRCC, where he publicised his new film