This viral video was fuelled by just one coffee
It isn’t often that four very regular-looking chaps in very regular-looking clothes make a song-and-dance video and that goes viral. That’s exactly what happened with four IIT Roorkee engineering students’ Valentine’s Day video, set to Ed Sheeran’s song Shape of You.
Even more interesting is how the video — released on February 13, it got 2.8 million views on YouTube at last count — got made in the first place. All that the makers had was money for one cup of coffee, which they bought in order to get permission to shoot in the coffee shop.
“This was supposed to be a simple music video to celebrate Valentine’s Day. The idea was to tell people that being single on that day is not a big deal,” says Chetan Maheshwari, 21, a member of Cinesec, the cinematic group at IIT Roorkee, and one of the four who made the video. “It’s a part of a college tradition, where we celebrate V-Day in a quirky way. For that, we collaborated with our Dance and Choreography club.”
Problem was, they had zero money. Chetan says, “We’ve shot entirely on the campus, including the restaurants featured in the video. To shoot at Cafe Coffee Day, we pooled in money to buy one drink, and shot for a few hours.”