This vi­ral video was fu­elled by just one cof­fee

Hindustan Times (Patna) - Live - - Front Page - Poorva Joshi

It isn’t of­ten that four very reg­u­lar-look­ing chaps in very reg­u­lar-look­ing clothes make a song-and-dance video and that goes vi­ral. That’s ex­actly what hap­pened with four IIT Roor­kee en­gi­neer­ing stu­dents’ Valen­tine’s Day video, set to Ed Sheeran’s song Shape of You.

Even more in­ter­est­ing is how the video — re­leased on Fe­bru­ary 13, it got 2.8 mil­lion views on YouTube at last count — got made in the first place. All that the mak­ers had was money for one cup of cof­fee, which they bought in or­der to get per­mis­sion to shoot in the cof­fee shop.

“This was sup­posed to be a sim­ple mu­sic video to cel­e­brate Valen­tine’s Day. The idea was to tell peo­ple that be­ing sin­gle on that day is not a big deal,” says Chetan Ma­hesh­wari, 21, a mem­ber of Ci­nesec, the cine­matic group at IIT Roor­kee, and one of the four who made the video. “It’s a part of a col­lege tra­di­tion, where we cel­e­brate V-Day in a quirky way. For that, we col­lab­o­rated with our Dance and Chore­og­ra­phy club.”

Prob­lem was, they had zero money. Chetan says, “We’ve shot en­tirely on the cam­pus, in­clud­ing the restau­rants fea­tured in the video. To shoot at Cafe Cof­fee Day, we pooled in money to buy one drink, and shot for a few hours.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.