‘Social media is a great platform’
Sukhwinder Singh says that thanks to this medium, artists get noticed for their work
Singer Sukhwinder Singh (above) feels that the new breed of musicians is definitely blessed, as they get a chance to showcase their music to varied audiences through social media platforms.
“You can now go on Facebook or Twitter, and just post your music there. People have access to it, and anyone can listen to your music at any given point of time. I think it’s a wonderful thing,” says Sukhwinder.
Refuting claims that the internet has made the world more chaotic, with countless artists posting their music on social media sites, Sukhwinder adds, “It’s rather good to see so many artists presenting diverse styles of music. No matter how chaotic it gets, if the music is good, it will get noticed and will shine through.”
Unlike popular musicians of today’s time, Sukhwinder recalls how he didn’t have the luxury of social media during his struggling days. “It never happened with me. It took me years to approach someone like AR Rahman. I had to first become something, establish myself as a musician, before I could even send my work across to him. I am happy that musicians now don’t have to do that,” shares the singer, who has sung popular tracks such as Jai Ho (Slumdog Millionaire, 2008), Chak De (Chak De! India, 2007) and Omkara (Omkara, 2006).