De­signer sis­ters do ve­gan glam­our

Hindustan Times (Patna) - Live - - Lifestyle - pr­ ■ Pr­erna Gauba

Re­cently, PETA In­dia launched a cam­paign called ‘Fash­ion Faux­ever’, fo­cussing on an­i­mal-friendly cloth­ing and ac­ces­sories. For the look book of the cam­paign, US-based de­signer sis­ters Meg and Komie Vora were ap­proached to be cre­ative di­rec­tors and co-stylists.

Meg and Komie were born to an In­dian fam­ily in the US. Their fa­ther be­ing a Jain and mother a Hindu, the sis­ters grew up as vege­tar­i­ans and lov­ing an­i­mals. A few years ago, Meg was work­ing in prac­tice man­age­ment soft­ware and Komie was work­ing for an on­line in­die jew­ellery de­signer. In De­cem­ber 2013, they started their own la­bel De­likate Rayne.

“Fash­ion can be so su­per­fi­cial, so it was im­por­tant that with De­likate Rayne, the la­bel, we’d prove that it’s be­yond that,” says Komie. “What you wear can hold value.” So they built up a cru­elty-free or an­i­mal­friendly wardrobe. “Be­ing born and raised strict vege­tar­i­ans played a role in the way we started to view many things. And be­ing first gen­er­a­tion born and raised in the US, it was im­por­tant to go to In­dia and do some­thing spe­cial,” says Meg.

The look book had their de­signs and that of many In­dian fash­ion brands and la­bels that also pro­duced an­i­mal-friendly gar­ments. The clothes were made from faux silk, faux leather, faux suede, etc.

“This was to pur­posely show con­sumers that you don’t have to buy an item made up of an­i­mal in­gre­di­ents as the same look and style can be achieved with­out sac­ri­fic­ing an an­i­mal,” says Komie. De­likate Rayne, their on­line bou­tique, is full of lace-trimmed tops, faux leather jack­ets, asym­met­ric dresses, slit skirts, etc. Celebs such as pop singer JoJo, actor Jes­sica Szohr (of Gos­sip Girl) and actor Jen­nette McCurdy have worn their de­signs.

Meg says, “The idea of cru­elty-free dress­ing and what that means to wardrobe is still a for­eign con­cept to many peo­ple. Many find it to be a strug­gle to walk that fine line be­tween fash­ion and com­pas­sion. We’re grate­ful that peo­ple have been open to learn­ing.”


US born In­dian de­signer sis­ters were brought up in an an­i­mal-friendly en­vi­ron­ment in a Jain fam­ily


Actor Adah Sharma and Harsh­vard­han Rane for the PETA look book

A model in clothes by De­likate Rayne

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.